WIREWAX is the world’s #1 interactive technology company.

WIREWAX is the multi-award-winning technology powering the world’s interactive video. We’re driven by the fundamental belief that video should be as connected and accessible as the rest of the information on the internet. Utilizing a powerful combination of computer vision and artificial intelligence, we help brands, creative agencies and broadcasters create highly engaging video experiences.

WIREWAX was founded in 2009 and has offices in London, New York, San Francisco and Vancouver.

 "video should be as connected as the rest of the web"



The founder, Steve Callanan, had over 10 years experience in TV and video running his own production company before focusing on an interactive video concept and developed the world’s first browser-based video motion tracking engine. He was later joined by his co-founder, Dan Garraway who with broad knowledge and expertise in web development and cloud infrastructure helped take the idea to market. The concept was derived from experience working with broadcast and online video and the technology required to distribute content to a global audience. These original founders engineered and developed the concepts, prototypes, beta platform and some of the live service still in use today. They naturally stepped into the CEO and CTO roles as the company grew but while direction and strategy is still nurtured by those founders, the engineering and day-to-day programming is carried out by professionals with superior expertise.

"... the world’s first browser-based video motion tracking engine."

WIREWAX has now developed a complete, and world first, cloud-based, end-to-end pipeline for video ingestion, decomposition, analysis and delivery with the ability to add advanced annotations in real-time.