You can't do the same thing as everyone else and expect to get different results. It's time for your video to evolve.
The mission is simple; to make video as intelligent as the rest of the web.
Steve Callanan, CEO + Dan Garraway, co-founder
Before understanding the how, we know it’s really ruddy important you have the why.
It comes down to 3 principles:
WIREWAX automatically extracts metadata from content assets and then uses interaction to create data that drives decision making. 150 data points a second, to be exact.
When viewers interact, they decide, just as everything else on the internet. IPG Media Labs went and proved it for y’all too and found viewers spent 47% more time on interactive video. Worthy note - they also found the videos were 32% more memorable and drove a whopping 9X lift on purchase intent.
Creativity is now the currency of value and if you’ve ever seen and smelt ad-tech, you’ll know the reason why. The new shop front is your video. It should have the same level of importance.
combined to bring you the world leaders in interactive storytelling