About the Project

WIREWAX developed the world's first ever interactive 360° video player to work on iPhones (and all devices) with gyro and yet without any requirement for apps or additional software. The entire experience works entirely in standard browsers. This broke down the barriers in place from expensive and difficult to reach audience segments currently in headset and in-app experience dependent environments. To this day, no one has succeeded this project in doing this in an iPhone with video.

☑ Design                   ☑ Tool                   ☑ Automation                   ☑ On-Board                   ☑ Service


Problems to Solve:

  • Generate buzz & awareness for a new show in a crowded market

  • Introduce the audience to characters, locations and exclusive storyline clues to the show

  • Generate a live site that can be updated weekly as the show progressed to give the viewer something new to see every time they returned


  • Created a world's first interactive 360 experience

  • Works across all platforms and devices, even reaching iPhone users in browser

  • Award Winning Creative team, with proven track record on creative problem solving in order to deliver above and beyond experiences


“Our latest 360º interactive experience for Berlin Station has set the bar for interactive video across devices by uniquely allowing our viewers to explore the world we created in their phone browser without requiring any apps or headsets.”

- EPIX Chief Digital Officer


The Result?

  • 50.49% interaction rate, leaps and bounds above the industry eMarketer averages of 6.62% for brand content experiences by a magnitude of 7x

  • On average, our interacting viewers then spent more than 2.5 minutes spent looking at the overlay content.

  • 40% of the traffic has come from mobile devices that are using our unique, first to market features for iPhone and mobile gyro for 360 - a feature that was a world first and required no additional apps.