UK advertising’s most prominent festive spot has landed, and as Ad Land picks it apart to understand the meaning, measure it against the popularity of years gone by and generally scrap for viewers to watch the video on their site, we thought we’d take a slightly different approach.
Back in 2014, legendary creative agency, Wieden+Kennedy created what has become one of the most memorable and perfectly executed digital campaigns in the history of digital advertising.
All too often, digital campaigns don’t survive beyond their intended campaign lifespan, and we can’t enjoy them in the same way other great campaigns can be heralded, acknowledged and enjoyed many years after.
Comcast NBCUniversal has announced their latest public hackathon, which will be held in NBCUniversal Telemundo Enterprises new global headquarters will feature WIREWAX and other leading tech providers.
Retailers are experiencing a mind-blowing transition from a world once dominated by bricks-and-mortar behemoths to one that is now dominated by retailers that, in many cases, have never owned a physical store and likely didn’t even exist five years ago.
Meredith, a major media corporation with a portfolio serving 80% of U.S. millennial women, wanted to find a way to reinvent the way audiences move from engagement to action. Thankfully, they turned to WIREWAX, the leading interactive video technology and wanted to leverage the power of interactive video with their partner, Maybelline New York.
WIREWAX joins an elite list of sixty-three of London’s up-and-coming businesses to the Mayor’s International Business Programme. The programme offers unique mentoring, expert advice and real business opportunities for high growth companies who want to expand out of the UK.
WIREWAX, the world’s leading interactive video company, has become a member of the Internet Advertising Bureau UK (IAB UK) as it takes another positive step towards boosting the company’s industry-wide presence.
The Digiday Marketing and Advertising Awards recognize the companies working to modernize advertising, public relations and marketing and we’re thrilled to be in the running alongside some strong competition.
Today we’re rolling out an all-new WIREWAX Studio. It’s everything you know and love from WIREWAX but packed with so much more. This is no minor tweak, this is a seriously advanced toolset for anyone looking to create make their media work harder.
If you’re reading this article, then chances are you realize the next generation of shopping is already upon us. From Amazon’s Prime Now same-day delivery service to Net-A-Porter and BONOBOS, the savviest of retailers have flipped the original bricks and mortar model on its head. Is it any wonder fashion mavens have responded to the on-demand shopping experience that is shoppable video?
Our video partner, Brightcove, is hosting its annual PLAY event in Boston from 20th - 22nd May, and we’re hoping to see as many of you there as possible. This global gathering of like-minded digital media mavericks is a great opportunity to network, learn and pick the pixels of media companies and marketers from around the globe. Plus, we’ll be there and we love to play.
We’re absolutely thrilled and could not have done this without the trust of FX, the engagement of AHS fans, and the passion and desire of the WIREWAX crew who deliver this latest double addition to our trophy cabinet.
The print version of our sexy showcase of the year’s most creative WIREWAX videos has been heavily sought after and the printers can’t keep up with the demand. The coffee table compendium is a treasure trove of the very finest interactive video experiences from the multi-award winning Creative Solutions team here at WIREWAX.
Our Future of Film: Interactive Storytelling Technology panel was the *fastest* selling talk at Tribeca this year for one good reason: video is evolving and people don’t want to miss this next wave of opportunity.
The Tribeca Film Festival is that electrifying time of year when Hollywood’s elite gather in New York City for worldwide premieres, talks from the greatest in the game on what’s ahead for the entertainment industry and one or two cocktails for good measure.
It’s that time of year again - Austin, Texas opens its arms to tech wizards from all over the globe at this year’s SXSW Festival. The best place on earth for the data savvy to get their scientific know how, and join in all of the most innovative conversations. We wouldn’t miss it for the world.