Video has always provided publishers with a healthy revenue stream, however, the combination of passive playback and intrusive ad formats had driven down user engagement. Learn why interactive video is the new player in this space.
The conference agenda is bursting at the seams with information sessions at every level, so to help guide your experience we’ve broken down the top 5 sessions that you cannot afford to miss throughout SAASTR 2019.
OK, got your polished, top spec model, fully laden? Check. Windy Italian road? Check. Your helicopter shots and sweeping pans? Check. Your aspirational millennial driver? Check. The cutesy young family acting as if their lives have been significantly improved by the presence of that car on their driveway? Check. Now you have buyers flooding the showroom, right? Wrong.
Since it landed, fans have been working through the hundreds of branches to alter the storyline, so if you’ve reached the hard end you’ll likely be looking for the next Bander-fix. Well, you’re in the right place.
One of the strengths of interactive video is that the action of tapping on the screen means that the viewer is more actively engaged in the content of the video and is not blankly looking at the screen.
Tugging at the boundaries of passive viewing, popular sci-fi series Black Mirror last week released an interactive choose-your-own-adventure style episode using Netflix to make it available to audiences worldwide.
Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions. Yvonne has over 14 years in the creative industry and has worked on the agency side with Droga5, BBDO and Campfire.
American Horror Story is the gift that keeps on giving. The hype of AHS Cult has continued making waves months after it ran as it takes home the gold at the prestigious Clio Entertainment Awards in Los Angeles.
UK advertising’s most prominent festive spot has landed, and as Ad Land picks it apart to understand the meaning, measure it against the popularity of years gone by and generally scrap for viewers to watch the video on their site, we thought we’d take a slightly different approach.