Video has always provided publishers with a healthy revenue stream, however, the combination of passive playback and intrusive ad formats had driven down user engagement. Learn why interactive video is the new player in this space.
The conference agenda is bursting at the seams with information sessions at every level, so to help guide your experience we’ve broken down the top 5 sessions that you cannot afford to miss throughout SAASTR 2019.
OK, got your polished, top spec model, fully laden? Check. Windy Italian road? Check. Your helicopter shots and sweeping pans? Check. Your aspirational millennial driver? Check. The cutesy young family acting as if their lives have been significantly improved by the presence of that car on their driveway? Check. Now you have buyers flooding the showroom, right? Wrong.
Since it landed, fans have been working through the hundreds of branches to alter the storyline, so if you’ve reached the hard end you’ll likely be looking for the next Bander-fix. Well, you’re in the right place.
One of the strengths of interactive video is that the action of tapping on the screen means that the viewer is more actively engaged in the content of the video and is not blankly looking at the screen.
Tugging at the boundaries of passive viewing, popular sci-fi series Black Mirror last week released an interactive choose-your-own-adventure style episode using Netflix to make it available to audiences worldwide.
Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions. Yvonne has over 14 years in the creative industry and has worked on the agency side with Droga5, BBDO and Campfire.
American Horror Story is the gift that keeps on giving. The hype of AHS Cult has continued making waves months after it ran as it takes home the gold at the prestigious Clio Entertainment Awards in Los Angeles.
UK advertising’s most prominent festive spot has landed, and as Ad Land picks it apart to understand the meaning, measure it against the popularity of years gone by and generally scrap for viewers to watch the video on their site, we thought we’d take a slightly different approach.
Comcast NBCUniversal has announced their latest public hackathon, which will be held in NBCUniversal Telemundo Enterprises new global headquarters will feature WIREWAX and other leading tech providers.
Retailers are experiencing a mind-blowing transition from a world once dominated by bricks-and-mortar behemoths to one that is now dominated by retailers that, in many cases, have never owned a physical store and likely didn’t even exist five years ago.
WIREWAX joins an elite list of sixty-three of London’s up-and-coming businesses to the Mayor’s International Business Programme. The programme offers unique mentoring, expert advice and real business opportunities for high growth companies who want to expand out of the UK.
WIREWAX, the world’s leading interactive video company, has become a member of the Internet Advertising Bureau UK (IAB UK) as it takes another positive step towards boosting the company’s industry-wide presence.
The Digiday Marketing and Advertising Awards recognize the companies working to modernize advertising, public relations and marketing and we’re thrilled to be in the running alongside some strong competition.
Today we’re rolling out an all-new WIREWAX Studio. It’s everything you know and love from WIREWAX but packed with so much more. This is no minor tweak, this is a seriously advanced toolset for anyone looking to create make their media work harder.
If you’re reading this article, then chances are you realize the next generation of shopping is already upon us. From Amazon’s Prime Now same-day delivery service to Net-A-Porter and BONOBOS, the savviest of retailers have flipped the original bricks and mortar model on its head. Is it any wonder fashion mavens have responded to the on-demand shopping experience that is shoppable video?