If you’re reading this article, then chances are you realize the next generation of shopping is already upon us. From Amazon’s Prime Now same-day delivery service to Net-A-Porter and BONOBOS, the savviest of retailers have flipped the original bricks and mortar model on its head. Is it any wonder fashion mavens have responded to the on-demand shopping experience that is shoppable video?
Our video partner, Brightcove, is hosting its annual PLAY event in Boston from 20th - 22nd May, and we’re hoping to see as many of you there as possible. This global gathering of like-minded digital media mavericks is a great opportunity to network, learn and pick the pixels of media companies and marketers from around the globe. Plus, we’ll be there and we love to play.
We’re absolutely thrilled and could not have done this without the trust of FX, the engagement of AHS fans, and the passion and desire of the WIREWAX crew who deliver this latest double addition to our trophy cabinet.
The print version of our sexy showcase of the year’s most creative WIREWAX videos has been heavily sought after and the printers can’t keep up with the demand. The coffee table compendium is a treasure trove of the very finest interactive video experiences from the multi-award winning Creative Solutions team here at WIREWAX.
Our Future of Film: Interactive Storytelling Technology panel was the *fastest* selling talk at Tribeca this year for one good reason: video is evolving and people don’t want to miss this next wave of opportunity.
The Tribeca Film Festival is that electrifying time of year when Hollywood’s elite gather in New York City for worldwide premieres, talks from the greatest in the game on what’s ahead for the entertainment industry and one or two cocktails for good measure.
It’s that time of year again - Austin, Texas opens its arms to tech wizards from all over the globe at this year’s SXSW Festival. The best place on earth for the data savvy to get their scientific know how, and join in all of the most innovative conversations. We wouldn’t miss it for the world.
Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my mind are those organized by the great people over at Decoded Fashion.
Those of you with rose tinted sunglasses may not have noticed the rose pink announcement bar at the top of the website for the last week. It’s been alerting the world to the first interactive 360º video for Berlin Station.
Last year we launched the biggest update to the WIREWAX platform; a multi-page, end-to-end management and authoring environment that maximized the browser real estate, improved video management and made a shift to a fully HTML5 power tool.
It's been a few years since the WIREWAX player has seen a refresh. The incumbent player was designed to cater for big changes in the accessibility of interactive video across devices and at the cusp of mass mobile adoption.