Our extra fancy friends over at YOOX are getting into the holiday spirit the only way they know how: with a spectacular Venetian dinner party. We were so honored to have been asked to join in on the festivities!
In magnificent celebration of the new Peugeot 108, our friends, social media marketing superstars, 33Seconds, have come back to WIREWAX for more interactive innovation after the wild success of their interactive video for Robot Chicken!
On December 2nd, WIREWAX had the honor of presenting in the coveted anchor slot at the NYTM startup demo event. Tech nerds, like ourselves, unite to see emerging companies present their new ideas and hear bleeding-edge thinking on a vast array of technology topics.
Lions, tigers, and COUGARS... OH YES! When we heard the great news that our pals over at TBS won the Grand Key Art Award in Partnerships for their WIREWAX Integrated Shoppable Promotion with Target, we were blown over the rainbow.
Arguably one of the biggest and most bizarre games to hit Xbox wows gamers this year and, in Sunset Overdrive, your avatar has to navigate, explore and battle their way through the deeply twisted, open world metropolis of Sunset City.
Now, we weren't always the best students in school, but we do remember some of the most important lessons: 1 + 2 = 3, sharing is caring, Best Buy x WIREWAX = the most incredible shoppable videos on YouTube.
You must have heard someone whirring their coffee with a dainty spoon at a conference and whimsically talking of the passive viewer becoming the active user. It's the talk of our time that brands are becoming publishers and they want their audience to lean forward and engage with their content.