the latest and greatest

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Case Study

WPP-Owned Group SJR Lock-In Interactive Video With WIREWAX For Long-term Growth

Modern marketing agencies are continuously looking for new, innovative ways of aiding their brand clients in viewing core customer communications as a conversation, not just a one-way funnel of information.  For NYC-based, WPP-owned marketing agency, […]

Blog

17 Reasons To Go Interactive In 2020

Video is the number one form of content but there is one key problem, traditional video is passive. Linear video is lean-back. Standard video still sits so far from the engagement and brand memorability you […]

Annoucements

Blog

WIREWAX Launches State Of The Art Million-Dollar Video Player For Unparalleled Interactive Video Distribution

Video at large, and more specifically interactive video, can only be as strong as the player it is delivered in. Poor load time and in-video lagging had led us to a point where we are […]

Blog

Essential Tips For Your 2020 Video ROI From JW Player and WIREWAX

This week we teamed up with the video experts and WIREWAX partners, JW Player, to take a deep dive into how some of the fastest-growing companies in the world are skyrocketing their content ROI with […]

Blog

Thoughts

Leading Auto Brands Shifting Gears On Video Performance With Interactive

For too long now the automotive marketing sequence has been inclusive of a smooth, elegant visual, a call to get in touch, a point to test drive, and an opportunity to buy, all existing separately […]

Blog

SAP Takes Corporate Marketing To New Heights with WIREWAX

In today’s experience economy, how your brand makes your customers feel is an important and vital step to measure within the purchase journey. No business embodies that principle like SAP – a leading provider of […]

Blog

Skyrocket Video ROI With JW Player And WIREWAX

What could your video look like if you had the technology to add clickable action points, layering in additional content and enhancing storytelling techniques? We’re getting together with WIREWAX partners and video experts, JW Player, […]

Blog

Case Study

ROC Group Leads Innovation in Organizational Communications with WIREWAX Studio

We can’t help but shout about the fantastic work our clients create with the endless suite of tools on offer in WIREWAX Studio. Most recently we’ve had the pleasure of checking in with Chicago-based communication […]

Blog

Entertainment

Adulting With Jane: New DIY Comedy Short Series Sets Up to Bring Shoppable Entertainment To Gen-Zers.

Merging the world of sitcom and “How-To”, established creator/executive producer Jenny Paul is setting up to launch her dynamic new millennial-focused shoppable interactive short series, Adulting with Jane, built exclusively in WIREWAX Studio. The series, […]

Blog

The Rise Of Shoppable Beyond Fashion Retail

It’s no secret, savvy brands are winning big with shoppable.  More and more of the biggest social platforms are integrating shoppable experiences. More and more brands are creating content with shoppable in focus. The prolific […]

WIREWAX joins the DPP

Blog

Media Services

WIREWAX Joins the DPP

As we continue to develop the technology of WIREWAX Media Services, we have been growing a valuable network to inform stronger process and crystal clear drive for our technology.  It is with this goal in […]

Blog

Media Services

WIREWAX Media Services Wins Big With A BaMmy

We were absolutely honoured to have snapped up the BaM award in the ‘Manage’ category of the IABM BaM Awards during IBC 2019, solidifying the strength of WIREWAX Media Services as the offering that is […]

Blog

The WIREWAX Data Lover’s Guide To Interactive

Earlier this month WIREWAX Co-founder Dan Garraway was on stage during the Digital Marketing World Forum (DMWF) in NYC, packing out the room with his session, The Data Lover’s Guide To Interactive.  Couldn’t make it […]

Blog

News

WIREWAX Shakes Up Shoppable with a Fresh Coat of Paint

WIREWAX has created an immersive interactive experience for The Home Depot called EXPLORE COLOR. The program takes viewers through an entire purchase process within a single piece of versatile content, taking “shoppable” to a new […]

Blog

News

WIREWAX Joins International Trade Association of Broadcast And Media Technologies (IABM)

In a momentous leap forward today we are ecstatic to announce our new membership with the International Trade Association of broadcast and media technology (IABM). A leap that will further strengthen industry presence as we […]

Annoucements

Blog

WIREWAX Set To Put Media Services On Show At IBC 2019

In just over two weeks we’ll be touching down in Amsterdam, bringing the newly established and already highly sought after WIREWAX Media Services into the beaming spotlight of the world-renowned International Broadcasting Convention (IBC). Dubbed […]

Annoucements

Awards

Blog

WIREWAX Announced As Finalists for the IABM BaM Awards® 2019

We are overjoyed to see our elite new offering, Media Services, listed as a finalist in the “Manage” category of the prestigious IABM BaM Awards® 2019.  Purpose-built with input from the world’s most demanding media […]

Blog

Case Study

Shop Direct Sees Soaring Internal Training Success with WIREWAX Studio

UK multi-category online retailer and financial services provider, Shop Direct, needed a way to provide learning content to its 4,000+ colleagues faster and more efficiently. The business wanted a solution that focused on resources with […]

Blog

NEW FEATURE RELEASE: Custom Hotspot Uploader Now Live On WIREWAX Studio

As we all know, design is everything, so we’ve always provided a set of the classic for your hotspot creation. Now, to give you more freedom than ever before with your projects we’ve thrown open […]

Blog

Thoughts

Everything You Need For Holiday Campaign Of Your Dreams

Around the world, brands are starting to look at that big shining light just before the end of the year when the shops are a-flutter with the madness of gift-buying and stocking-filling. You got it […]

Blog

Thoughts

The Interactive Phenomenon of Secret Life Of Boys

The interactive viewing experience of Secret Life Of Boys has been captivating audiences for years, and getting a lot of attention as they did it. Claiming awards and nominations around the world, the team has […]

Blog

News

JW Player Partners With WIREWAX To Harness Power Of Interactive Video

WIREWAX, a multi-award-winning interactive video technology company, and JW Player, a leading independent video platform, today announced a partnership to provide customers with the ability to customize and enhance their videos with the help of […]

Blog

Shoppable Shapes Up For Global Domination

The most difficult thing about shoppable really is how to say the word 10 times quickly. The actual technology kind of makes perfect sense. As a sleek and sophisticated response to the struggling CTR,  shoppable […]

Annoucements

Blog

Welcome To The New WIREWAX

We have been evolving across all aspects of our company. Our product has been advancing to push boundaries like never before and it has become more and more important that our visual identity echos this. […]

Blog

The May On WIREWAX

Following on from an unstoppable April, May has shown absolutely no sign of slowing in the wild world of interactive video. From all-new animated overlays to People’s Choice awards, here is what happened this May […]

Blog

WIREWAX Talks Data At SMWNYC 2019

Earlier this month we had the exclusive opportunity of attending Social Media Week in New York City thanks to our friends at the Department of International Trade. We participated in their mega-session showcasing the insights […]

Blog

Inside Interactive: Thoughts From Martin Percy, Interactive Director.

With 6 Webbys, a Grand Clio, and a BAFTA under his belt, Director Martin Percy is no stranger to the interactive video world. Martin channels his attention toward exploring new technology for never-before-seen film experiences. […]

Awards

Blog

WIREWAX’s What’s In A Vape Wins People’s Vote At Creative Pool Awards 2019

The people have spoken! WIREWAX scooped the People’s Choice at the CreativePool Awards this week for their work with the US Government. In the first-ever national youth vaping education campaign, WIREWAX, alongside FCB New York […]

Blog

Thoughts

Inside Interactive: Planning For An Interactive Campaign Shoot

Can interactive be added at the very end of a campaign or should it be a part of the initial creative seed for the best overall experiences? In our second instalment of Inside Interactive, we […]

Blog

WIREWAX Hires Time Out CRO Justin Etheridge To Drive Global Strategic Partnerships

We’re incredibly excited to announce today that we’ve hired Justin Etheridge as SVP Global Strategic Partnerships. Justin joins WIREWAX from his role as Global CRO at Time Out and has over 15 years experience in […]

Blog

Thoughts

Inside Interactive: The Must-Haves Of Any Good Interactive Video

Everywhere we look things are getting interactive, from Instagram’s recent beta testing for in-app shoppable experiences to Netflix’s double-down on interactive programming. But at the heart of it all what actually makes a good interactive […]

Annoucements

Blog

Wayin And WIREWAX Announce Partnership To Incorporate Data Collecting Experiences Into Interactive Videos

Wayin, the Zero-Party Data Platform, and WIREWAX, the leading interactive video technology, today announced that they’re partnering to help enterprise brands truly unlock the full power of video. Together, the organizations will create more engaging […]

Blog

Thoughts

Shoppable Video Is So Much More Than Just Another Instagram feature

Emerging at the front of the retailer toolset, shoppable media is fast becoming the simplest way to shorten your customer journey, streamlining sales like never before. Putting a full suite shoppable strategy to work across […]

Blog

Netflix Reveals Not One But Two New Interactive Programmes As Demand Sky Rockets

We all spectated the unfolding of Black Mirror Bandersnatch. We watched, we clicked, we made decisions that made us question ourselves, and a lot of us were left hungry for more. Now, Netflix is enticing […]

Annoucements

Blog

WIREWAX And Taboola Video Studio Team Up To Help You Make Your Videos Stronger

We’re thrilled to announce an exciting partnership with Taboola, the largest discovery platform. From today, Taboola’s customers will be able to leverage WIREWAX’s market-leading interactive video technology solutions as part of the Taboola Video Studio, […]

Blog

News

5 Sessions You Cannot Miss At SXSW 2019

South by Southwest, the annual conglomerate of film, interactive media, and music is just around the corner and anyone with an appetite for creativity and innovation is already drooling over the seemingly endless sessions available […]

Blog

Thoughts

It Is Time For Marketers To Lean In To Interactive Video

Gone are the days in which marketers struggled to find their target audience online.  Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever […]

Blog

Why Interactive Video Is A Fundamental Part Of The New Era Of Digital Publishing

Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake of news that publishing powerhouses such as Buzzfeed and HuffPo have recently announced cuts to prevent […]

Blog

How The Savviest Content Creators Are Seeing Repeat Success With Interactive Video

Interactive video has been making headlines for all the right reasons lately, but the savviest content creators have been dancing this dance for a while now and seeing unprecedented engagement from their audiences. Leading content […]

Blog

Thoughts

5 Unmissable Sessions At SAASTR 2019

The largest B2B software conference in the world hits San Francisco tomorrow with the heavyweights of SAAS technology from around the world gathering to divulge tools, trends and tips to scale and grow faster. The […]

Blog

Thoughts

2019 Is The Year Interactive Video Goes Mainstream

As the world’s leading interactive technology provider, you might expect to see a blog headline like the above with our name on it, but wait, this isn’t us simply telling you that interactive video, our […]

Annoucements

Blog

Jeep Partners With WIREWAX To Put Consumer In The Driving Seat In New Interactive Campaign

OK, got your polished, top-spec model, fully laden? Check. Windy Italian road? Check. Your helicopter shots and sweeping pans? Check. Your aspirational millennial driver? Check. Now you have buyers flooding the showroom, right? Wrong. Gone […]

Blog

Thoughts

Why 2019 Is Going To Be The Year For Interactive Video In The Healthcare And Pharmaceutical Sectors

In 2018 the average UK adult spent an astonishing 9 hours, 23 minutes each day watching, streaming, reading and listening to media and half of this consumption was via digital platforms (source: eMarketer), so it’s […]

Blog

Thoughts

Bandersnatch Brings New Horizons For Interactive Storytelling

Tugging at the boundaries of passive viewing, popular sci-fi series Black Mirror last week released an interactive “Choose your own adventure” style episode using Netflix to make it available to audiences worldwide. By giving viewers […]

Blog

News

Top 5 Most Read Article On The WIREWAX Blog In 2018

In a breakthrough year for interactive technology, we were excited to be at the forefront of the curve and bringing you more interactive content than ever before. To help you recap what was a mammoth […]

Blog

FDA Launch First Immersive 360 Video Campaign With FCB And WIREWAX To Educate Young Americans

FCB New York in partnership with The Food and Drug Administration (FDA) and interactive video company, WIREWAX announced the launch of the newest evolution of “The Real Cost” youth tobacco prevention campaign. This new interactive […]

Annoucements

Blog

WIREWAX Hires Ex-Tumblr Director Yvonne Cheng To Drive Growth Of Creative Solutions Business

Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions. Yvonne has over 14 years in the creative industry and has worked on the agency side with […]

Blog

News

WIREWAX Teams Up With Animated Video Experts Wyzowl In New Partnership

Since its formation in 2011, Wyzowl has proven to be one of the most prolific animation studios on the planet, creating over 2,500 animated explainer videos for customers internationally. Their in-house team thrives on creating […]

Awards

Blog

Interactive American Horror Story Campaign takes Home Gold At Clio Entertainment Awards

American Horror Story is the gift that keeps on giving. The hype of AHS Cult has continued making waves months after it ran as it takes home the gold at the prestigious Clio Entertainment Awards […]

Blog

Thoughts

New IAB Study Proves The Power Of Mobile Video Interactive Shoppable Ads

Earlier this month our good friends at the Internet Advertising Bureau (IAB) released the results of a recent study showcasing the power of mobile video interactive shoppable ads. Taking the test to CTAs, they discovered […]

Blog

Thoughts

WIREWAX Brings Honda’s Interactive Masterpiece Back from The Grave

Written by Steve Callanan, CEO Back in 2014, the legendary creative agency, Wieden+Kennedy & power-house creative shop, Stink Studios created what has become one of the most memorable and perfectly executed digital campaigns in the […]

Blog

News

WIREWAX Joins Google Cloud And Amazon Web Services On Line Up For NBC Universal Hackathon

Comcast NBCUniversal has announced their latest public hackathon, which will be held in NBCUniversal Telemundo Enterprises new global headquarters, Telemundo Center in Miami, Florida on November 3-4, 2018. Hackathon participants will be challenged to leverage […]

Blog

News

WIREWAX Selected For London Mayor’s International Business Programme

We’re thrilled to announce that we’ve been selected as part of the programme’s 10th cohort. The programme kicked off this morning at City Hall as all selected parties met for the first time to formally […]

Blog

News

WIREWAX CEO Steve Callanan On The Future Of Interactive Media at Unbound London

This week WIREWAX CEO Steve Callanan took to the Unbound London stage for the second time to share his insights on the rapidly developing interactive video landscape and how online media has paved the way […]

Blog

WIREWAX Scoop Tech Company Of The Year

WIREWAX took home the top prize at one of the tech industry’s top UK events last night. Fighting off stiff competition at a packed event, WIREWAX were crowned ‘Tech Company of the Year’ at the […]

Annoucements

Blog

WIREWAX Partners With Luxury Travel Agent Black Tomato To Bring Powerful Interactive Video Experiences To Travel Sector

Written by Eddie Tomalin, VP Marketing What happens when an exceptional content creator joins forces with the leading interactive video technology WIREWAX? BLACK TOMATO + WIREWAX = BLACKWIRE. The newly launched BLACKWIRE partnership takes Black […]

Blog

News

Tribeca Talks: 5 Key Interactive Video takeaways From Video Industry Elites

Entertainment is evolving and its technology which is revolutionizing it for a truly digital age. There was no better example of this than our recent Tribeca Film Festival panel firmly demonstrating that WIREWAX isn’t alone […]

Awards

Blog

WIREWAX Scoop Webby Award for Best Interactive Video

It’s with great honour that we’ve been chosen as the winners of the internet’s most prestigious awards, The Webbys. Our video with Portugal. The Man entitled “Feel It Still” is the Webby Winner in the […]

Blog

An American Horror Story

A perfect harmony of horror and intrigue. 2017 was the year of the seventh season of the iconic TV series, ‘American Horror Story’. Notorious for its dark horror and even more outlandish and edgy marketing, […]

Awards

Blog

PromaxIBDA, Cynopsis, BAFTA: We Just Keep Winning

Rather nonchalantly, we’ve rarely put ourselves forward for awards, but here at WIREWAX, we’ve never been shy of welcoming in another win. From the very beginning, we were quickly being nominated and winning some of […]

Blog

News

WIREWAX And Decoded Fashion

Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my […]

Annoucements

Blog

Brightcove and WIREWAX Sync

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of […]

Blog

Thoughts

Why Content Is The New Advertising

Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable […]

Blog

Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (4/4)

Part 4 – Adaptive Streaming Introduction In the previous article, we created a Media Source Extensions player which could buffer certain parts of the video on demand. We’re now going to extend this to create […]

Blog

Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (3/4)

Part 3 – Buffering a video cluster by cluster Introduction Previously we explained how to build a basic Media Source Extension HTML5 player which downloads a complete WebM video file and places it into the […]

Blog

Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (2/4)

Part 2 – How the hell do I do it? Introduction In Part 1 we saw the problems with vanilla HTML5 video and the advantages of using the Media Source Extensions with WebM: the ability to […]

Blog

Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (1/4)

Part 1 – Vanilla HTML5 Video Sucks. Media Source Extensions are the Answer Introduction At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience. In this 4-part […]

Blog

New PEUGEOT gets Personal and Interactive

In magnificent celebration of the new Peugeot 108, our friends, social media marketing superstars, 33Seconds, have come back to WIREWAX for more interactive innovation after the wild success of their interactive video for Robot Chicken! […]

Blog

A Humongous BBC News and WIREWAX Collaboration

When the UK wakes, when it sleeps, when it thinks about another cuppa and how it consumes its news – it’s all been revealed thanks to a humongous BBC and WIREWAX collaboration that launched last week. When the world’s […]

Blog

News

ITV becomes first broadcaster in UK to use clickable video with WIREWAX

ITV has become the first UK broadcaster to adopt clickable video in a new interactive experience for the leading ITV2 show, The Only Way Is Essex. The music video, produced with the agency BBH, allows […]