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WIREWAX Creative Community: Antoine Adams X Estée Lauder [Exclusive Interview]

If you’ve been following WIREWAX for the past few months, you’d notice we’ve been assembling a superhuman army of creatives we refer to as the ‘Creative Community’. We recently got premier access to sit down with a Creative Community all-star (and Olympic athlete), Antoine Adams. As someone who has created heaps of stunning interactive videos …

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The Best Examples of Shoppable Video 2021

Through all the necessities for innovation and quick digital transformation, we’ve seen a few stand out retailers and eCommerce platforms stepping forward quickly with shoppable technology, not only meeting but elevating consumer expectations and crafting customer experiences that give careful consideration to each part of the purchase journey. No surprise, shoppable video is at the …

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Salesforce Supercharge Their Product Marketing With Interactive Video

Salesforce, the galactic leader in sales enablement software, has partnered with WIREWAX to deliver their product marketing and sponsorships as interactive video experiences. With ever-expanding sales and product teams, Salesforce were searching for a way to introduce and explain a complex product set in a succinct, easy-to-understand format. Being that these products are detailed in …

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[Webinar Recap] Shoppable Video 101: How to Convert Your Viewers Into Customers

We had so much fun talking SHOP 😉 with our production partners at Lemonlight during our ‘Shoppable Video 101: How to Convert Your Viewers Into Customers’ webinar. You can find the full recording here, but we’ve also included a full recap of the shoppable goodness here. ⬇️ What Is Shoppable Video? What better way to convert …

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Why Interactive Video Is A Fundamental Part Of The New Era Of Digital Publishing

Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake of news that publishing powerhouses such as Buzzfeed and HuffPo have recently announced cuts to prevent catastrophic outcomes for their businesses, it’s clear the tides are turning. The next revenue-driving stepping stone is very much poised …

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The Best of Shoppable Video (And Why It Works So Well)

Through all the necessities for innovation and quick digital transformation, we’ve seen a few stand out retailers and eCommerce platforms stepping forward quickly with shoppable technology, not only meeting but elevating consumer expectations and crafting customer experiences that give careful consideration to each part of the purchase journey. As no surprise, shoppable video is the …

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How NBCUniversal is winning with WIREWAX Shoppable Video

When NBC’s VP Commerce Partnerships, Evan Moore, joined our Social Media Week panel on the future of Shoppable Video (watch or rewatch it here), he told us “the key to shoppable success is capturing purchase intent at the exact moment of inspiration.” Safe to say NBC has done exactly that with the recently launched NBCUniversal …

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17 Reasons To Go Interactive In 2021

Video is the number one form of content but there is one key problem, traditional video is passive. Linear video is lean-back. Standard video still sits so far from the engagement and brand memorability you need to make an impact with your audience.  To help you get your content in check for 2021 we’ve put …