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Why Interactive Video Is A Fundamental Part Of The New Era Of Digital Publishing

Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake of news that publishing powerhouses such as Buzzfeed and HuffPo have recently announced cuts to prevent […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (2/4)

Part 2 – How the hell do I do it? Introduction In Part 1 we saw the problems with vanilla HTML5 video and the advantages of using the Media Source Extensions with WebM: the ability to […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (1/4)

Part 1 – Vanilla HTML5 Video Sucks. Media Source Extensions are the Answer Introduction At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience. In this 4-part […]

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NEW FEATURE RELEASE: Custom Hotspot Uploader Now Live On WIREWAX Studio

As we all know, design is everything, so we’ve always provided a set of the classic for your hotspot creation. Now, to give you more freedom than ever before with your projects we’ve thrown open […]

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[Webinar Recap] Shoppable Video 101: How to Convert Your Viewers Into Customers

We had so much fun talking SHOP 😉 with our production partners at Lemonlight during our ‘Shoppable Video 101: How to Convert Your Viewers Into Customers’ webinar. You can find the full recording here, but we’ve […]

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17 Reasons To Go Interactive In 2021

Video is the number one form of content but there is one key problem, traditional video is passive. Linear video is lean-back. Standard video still sits so far from the engagement and brand memorability you […]

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The Best of Shoppable Video (And Why It Works So Well)

Through all the necessities for innovation and quick digital transformation, we’ve seen a few stand out retailers and eCommerce platforms stepping forward quickly with shoppable technology, not only meeting but elevating consumer expectations and crafting […]

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How NBCUniversal is winning with WIREWAX Shoppable Video

When NBC’s VP Commerce Partnerships, Evan Moore, joined our Social Media Week panel on the future of Shoppable Video (watch or rewatch it here), he told us “the key to shoppable success is capturing purchase […]