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Case Study

Shop Direct Sees Soaring Internal Training Success with WIREWAX Studio

UK multi-category online retailer and financial services provider, Shop Direct, needed a way to provide learning content to its 4,000+ colleagues faster and more efficiently. The business wanted a solution that focused on resources with […]

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NEW FEATURE RELEASE: Custom Hotspot Uploader Now Live On WIREWAX Studio

As we all know, design is everything, so we’ve always provided a set of the classic for your hotspot creation. Now, to give you more freedom than ever before with your projects we’ve thrown open […]

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Thoughts

Everything You Need For Holiday Campaign Of Your Dreams

Around the world, brands are starting to look at that big shining light just before the end of the year when the shops are a-flutter with the madness of gift-buying and stocking-filling. You got it […]

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Thoughts

The Interactive Phenomenon of Secret Life Of Boys

The interactive viewing experience of Secret Life Of Boys has been captivating audiences for years, and getting a lot of attention as they did it. Claiming awards and nominations around the world, the team has […]

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News

JW Player Partners With WIREWAX To Harness Power Of Interactive Video

WIREWAX, a multi-award-winning interactive video technology company, and JW Player, a leading independent video platform, today announced a partnership to provide customers with the ability to customize and enhance their videos with the help of […]

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Shoppable Shapes Up For Global Domination

The most difficult thing about shoppable really is how to say the word 10 times quickly. The actual technology kind of makes perfect sense. As a sleek and sophisticated response to the struggling CTR,  shoppable […]

Annoucements

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Welcome To The New WIREWAX

We have been evolving across all aspects of our company. Our product has been advancing to push boundaries like never before and it has become more and more important that our visual identity echos this. […]

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The May On WIREWAX

Following on from an unstoppable April, May has shown absolutely no sign of slowing in the wild world of interactive video. From all-new animated overlays to People’s Choice awards, here is what happened this May […]

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WIREWAX Talks Data At SMWNYC 2019

Earlier this month we had the exclusive opportunity of attending Social Media Week in New York City thanks to our friends at the Department of International Trade. We participated in their mega-session showcasing the insights […]

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Inside Interactive: Thoughts From Martin Percy, Interactive Director.

With 6 Webbys, a Grand Clio, and a BAFTA under his belt, Director Martin Percy is no stranger to the interactive video world. Martin channels his attention toward exploring new technology for never-before-seen film experiences. […]

Awards

Blog

WIREWAX’s What’s In A Vape Wins People’s Vote At Creative Pool Awards 2019

The people have spoken! WIREWAX scooped the People’s Choice at the CreativePool Awards this week for their work with the US Government. In the first-ever national youth vaping education campaign, WIREWAX, alongside FCB New York […]

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Thoughts

Inside Interactive: Planning For An Interactive Campaign Shoot

Can interactive be added at the very end of a campaign or should it be a part of the initial creative seed for the best overall experiences? In our second instalment of Inside Interactive, we […]

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WIREWAX Hires Time Out CRO Justin Etheridge To Drive Global Strategic Partnerships

We’re incredibly excited to announce today that we’ve hired Justin Etheridge as SVP Global Strategic Partnerships. Justin joins WIREWAX from his role as Global CRO at Time Out and has over 15 years experience in […]

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Thoughts

Inside Interactive: The Must-Haves Of Any Good Interactive Video

Everywhere we look things are getting interactive, from Instagram’s recent beta testing for in-app shoppable experiences to Netflix’s double-down on interactive programming. But at the heart of it all what actually makes a good interactive […]

Annoucements

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Wayin And WIREWAX Announce Partnership To Incorporate Data Collecting Experiences Into Interactive Videos

Wayin, the Zero-Party Data Platform, and WIREWAX, the leading interactive video technology, today announced that they’re partnering to help enterprise brands truly unlock the full power of video. Together, the organizations will create more engaging […]

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Thoughts

Shoppable Video Is So Much More Than Just Another Instagram feature

Emerging at the front of the retailer toolset, shoppable media is fast becoming the simplest way to shorten your customer journey, streamlining sales like never before. Putting a full suite shoppable strategy to work across […]

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Netflix Reveals Not One But Two New Interactive Programmes As Demand Sky Rockets

We all spectated the unfolding of Black Mirror Bandersnatch. We watched, we clicked, we made decisions that made us question ourselves, and a lot of us were left hungry for more. Now, Netflix is enticing […]

Annoucements

Blog

WIREWAX And Taboola Video Studio Team Up To Help You Make Your Videos Stronger

We’re thrilled to announce an exciting partnership with Taboola, the largest discovery platform. From today, Taboola’s customers will be able to leverage WIREWAX’s market-leading interactive video technology solutions as part of the Taboola Video Studio, […]

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Thoughts

It Is Time For Marketers To Lean In To Interactive Video

Gone are the days in which marketers struggled to find their target audience online.  Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever […]

Blog

5 Sessions You Cannot Miss At SXSW 2019

South by Southwest, the annual conglomerate of film, interactive media, and music is just around the corner and anyone with an appetite for creativity and innovation is already drooling over the seemingly endless sessions available […]

Blog

Why Interactive Video Is A Fundamental Part Of The New Era Of Digital Publishing

Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake of news that publishing powerhouses such as Buzzfeed and HuffPo have recently announced cuts to prevent […]

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How The Savviest Content Creators Are Seeing Repeat Success With Interactive Video

Interactive video has been making headlines for all the right reasons lately, but the savviest content creators have been dancing this dance for a while now and seeing unprecedented engagement from their audiences. Leading content […]

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Thoughts

2019 Is The Year Interactive Video Goes Mainstream

As the world’s leading interactive technology provider, you might expect to see a blog headline like the above with our name on it, but wait, this isn’t us simply telling you that interactive video, our […]

Annoucements

Blog

Jeep Partners With WIREWAX To Put Consumer In The Driving Seat In New Interactive Campaign

OK, got your polished, top-spec model, fully laden? Check. Windy Italian road? Check. Your helicopter shots and sweeping pans? Check. Your aspirational millennial driver? Check. Now you have buyers flooding the showroom, right? Wrong. Gone […]

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Thoughts

Why 2019 Is Going To Be The Year For Interactive Video In The Healthcare And Pharmaceutical Sectors

In 2018 the average UK adult spent an astonishing 9 hours, 23 minutes each day watching, streaming, reading and listening to media and half of this consumption was via digital platforms (source: eMarketer), so it’s […]

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Thoughts

Bandersnatch Brings New Horizons For Interactive Storytelling

Tugging at the boundaries of passive viewing, popular sci-fi series Black Mirror last week released an interactive “Choose your own adventure” style episode using Netflix to make it available to audiences worldwide. By giving viewers […]

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News

Top 5 Most Read Article On The WIREWAX Blog In 2018

In a breakthrough year for interactive technology, we were excited to be at the forefront of the curve and bringing you more interactive content than ever before. To help you recap what was a mammoth […]

Blog

FDA Launch First Immersive 360 Video Campaign With FCB And WIREWAX To Educate Young Americans

FCB New York in partnership with The Food and Drug Administration (FDA) and interactive video company, WIREWAX announced the launch of the newest evolution of “The Real Cost” youth tobacco prevention campaign. This new interactive […]

Annoucements

Blog

WIREWAX Hires Ex-Tumblr Director Yvonne Cheng To Drive Growth Of Creative Solutions Business

Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions. Yvonne has over 14 years in the creative industry and has worked on the agency side with […]

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News

WIREWAX Teams Up With Animated Video Experts Wyzowl In New Partnership

Since its formation in 2011, Wyzowl has proven to be one of the most prolific animation studios on the planet, creating over 2,500 animated explainer videos for customers internationally. Their in-house team thrives on creating […]

Awards

Blog

Interactive American Horror Story Campaign takes Home Gold At Clio Entertainment Awards

American Horror Story is the gift that keeps on giving. The hype of AHS Cult has continued making waves months after it ran as it takes home the gold at the prestigious Clio Entertainment Awards […]

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Thoughts

New IAB Study Proves The Power Of Mobile Video Interactive Shoppable Ads

Earlier this month our good friends at the Internet Advertising Bureau (IAB) released the results of a recent study showcasing the power of mobile video interactive shoppable ads. Taking the test to CTAs, they discovered […]

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Thoughts

WIREWAX Brings Honda’s Interactive Masterpiece Back from The Grave

Written by Steve Callanan, CEO Back in 2014, the legendary creative agency, Wieden+Kennedy & power-house creative shop, Stink Studios created what has become one of the most memorable and perfectly executed digital campaigns in the […]

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News

WIREWAX Joins Google Cloud And Amazon Web Services On Line Up For NBC Universal Hackathon

Comcast NBCUniversal has announced their latest public hackathon, which will be held in NBCUniversal Telemundo Enterprises new global headquarters, Telemundo Center in Miami, Florida on November 3-4, 2018. Hackathon participants will be challenged to leverage […]

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News

WIREWAX Selected For London Mayor’s International Business Programme

We’re thrilled to announce that we’ve been selected as part of the programme’s 10th cohort. The programme kicked off this morning at City Hall as all selected parties met for the first time to formally […]

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News

WIREWAX CEO Steve Callanan On The Future Of Interactive Media at Unbound London

This week WIREWAX CEO Steve Callanan took to the Unbound London stage for the second time to share his insights on the rapidly developing interactive video landscape and how online media has paved the way […]

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WIREWAX Scoop Tech Company Of The Year

WIREWAX took home the top prize at one of the tech industry’s top UK events last night. Fighting off stiff competition at a packed event, WIREWAX were crowned ‘Tech Company of the Year’ at the […]

Annoucements

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WIREWAX Partners With Luxury Travel Agent Black Tomato To Bring Powerful Interactive Video Experiences To Travel Sector

Written by Eddie Tomalin, VP Marketing What happens when an exceptional content creator joins forces with the leading interactive video technology WIREWAX? BLACK TOMATO + WIREWAX = BLACKWIRE. The newly launched BLACKWIRE partnership takes Black […]

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News

Tribeca Talks: 5 Key Interactive Video takeaways From Video Industry Elites

Entertainment is evolving and its technology which is revolutionizing it for a truly digital age. There was no better example of this than our recent Tribeca Film Festival panel firmly demonstrating that WIREWAX isn’t alone […]

Awards

Blog

WIREWAX Scoop Webby Award for Best Interactive Video

It’s with great honour that we’ve been chosen as the winners of the internet’s most prestigious awards, The Webbys. Our video with Portugal. The Man entitled “Feel It Still” is the Webby Winner in the […]

Annoucements

Blog

Brightcove and WIREWAX Sync

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of […]

Blog

Thoughts

Why Content Is The New Advertising

Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (4/4)

Part 4 – Adaptive Streaming Introduction In the previous article, we created a Media Source Extensions player which could buffer certain parts of the video on demand. We’re now going to extend this to create […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (3/4)

Part 3 – Buffering a video cluster by cluster Introduction Previously we explained how to build a basic Media Source Extension HTML5 player which downloads a complete WebM video file and places it into the […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (2/4)

Part 2 – How the hell do I do it? Introduction In Part 1 we saw the problems with vanilla HTML5 video and the advantages of using the Media Source Extensions with WebM: the ability to […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (1/4)

Part 1 – Vanilla HTML5 Video Sucks. Media Source Extensions are the Answer Introduction At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience. In this 4-part […]

Blog

New PEUGEOT gets Personal and Interactive

In magnificent celebration of the new Peugeot 108, our friends, social media marketing superstars, 33Seconds, have come back to WIREWAX for more interactive innovation after the wild success of their interactive video for Robot Chicken! […]

Blog

A Humongous BBC News and WIREWAX Collaboration

When the UK wakes, when it sleeps, when it thinks about another cuppa and how it consumes its news – it’s all been revealed thanks to a humongous BBC and WIREWAX collaboration that launched last week. When the world’s […]

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News

ITV becomes first broadcaster in UK to use clickable video with WIREWAX

ITV has become the first UK broadcaster to adopt clickable video in a new interactive experience for the leading ITV2 show, The Only Way Is Essex. The music video, produced with the agency BBH, allows […]