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WIREWAX And Decoded Fashion

Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my […]

Annoucements

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Brightcove and WIREWAX Sync

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of […]

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Thoughts

Why Content Is The New Advertising

Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (4/4)

Part 4 – Adaptive Streaming Introduction In the previous article, we created a Media Source Extensions player which could buffer certain parts of the video on demand. We’re now going to extend this to create […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (3/4)

Part 3 – Buffering a video cluster by cluster Introduction Previously we explained how to build a basic Media Source Extension HTML5 player which downloads a complete WebM video file and places it into the […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (2/4)

Part 2 – How the hell do I do it? Introduction In Part 1 we saw the problems with vanilla HTML5 video and the advantages of using the Media Source Extensions with WebM: the ability to […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (1/4)

Part 1 – Vanilla HTML5 Video Sucks. Media Source Extensions are the Answer Introduction At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience. In this 4-part […]

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New PEUGEOT gets Personal and Interactive

In magnificent celebration of the new Peugeot 108, our friends, social media marketing superstars, 33Seconds, have come back to WIREWAX for more interactive innovation after the wild success of their interactive video for Robot Chicken! […]