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An American Horror Story

A perfect harmony of horror and intrigue. 2017 was the year of the seventh season of the iconic TV series, ‘American Horror Story’. Notorious for its dark horror and even more outlandish and edgy marketing, […]

Awards

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PromaxIBDA, Cynopsis, BAFTA: We Just Keep Winning

Rather nonchalantly, we’ve rarely put ourselves forward for awards, but here at WIREWAX, we’ve never been shy of welcoming in another win. From the very beginning, we were quickly being nominated and winning some of […]

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News

WIREWAX And Decoded Fashion

Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my […]

Annoucements

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Brightcove and WIREWAX Sync

This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of […]

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Thoughts

Why Content Is The New Advertising

Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (4/4)

Part 4 – Adaptive Streaming Introduction In the previous article, we created a Media Source Extensions player which could buffer certain parts of the video on demand. We’re now going to extend this to create […]

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Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (3/4)

Part 3 – Buffering a video cluster by cluster Introduction Previously we explained how to build a basic Media Source Extension HTML5 player which downloads a complete WebM video file and places it into the […]

Blog

Thoughts

Building a Media Source HTML5 Player with Adaptive Streaming (1/4)

Part 1 – Vanilla HTML5 Video Sucks. Media Source Extensions are the Answer Introduction At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience. In this 4-part […]