the latest and greatest

It’s with great honour that we’ve been chosen as the winners of the internet’s most prestigious awards, The Webbys. Our video with Portugal. The Man entitled “Feel It Still” is the Webby Winner in the Film & Video: Best Use of Interactive Video category. As many of you will know we won the People’s Choice …

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A perfect harmony of horror and intrigue. 2017 was the year of the seventh season of the iconic TV series, ‘American Horror Story’. Notorious for its dark horror and even more outlandish and edgy marketing, this season, labelled as ‘Cult’, demanded an even more eccentric and extraordinary marketing masterpiece to attract new viewers and excite …

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Rather nonchalantly, we’ve rarely put ourselves forward for awards, but here at WIREWAX, we’ve never been shy of welcoming in another win. From the very beginning, we were quickly being nominated and winning some of the most prestigious awards on the planet; The Europas, IAB Creative Showcase, DADI, Key Art, IAC, Mashies to name but …

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Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my mind are those organized by the great people over at Decoded Fashion. &amp;amp;amp;lt;br /&amp;amp;amp;gt;&amp;amp;lt;br /&amp;amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;<br /> Decoded Fashion …

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This month, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level overview of the current definitions, adoption, applications, and effectiveness of interactive video. The following blog post from one of the participating partners shares deeper insight into topics discussed in the report. There’s …

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Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable “hotspots” creates a tangible emotional link between viewer and the object they click on. That tangible link alone generates nine times more …

Continue reading “Why Content Is The New Advertising”

Part 4 – Adaptive Streaming Introduction In the previous article, we created a Media Source Extensions player which could buffer certain parts of the video on demand. We’re now going to extend this to create the ability to switch between different renditions of the video on demand, and then to record how long each cluster …

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Part 3 – Buffering a video cluster by cluster Introduction Previously we explained how to build a basic Media Source Extension HTML5 player which downloads a complete WebM video file and places it into the Media Source buffer. To create an adaptive streaming player we need to be able to select specific parts of a …

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