the latest and greatest

Blog

Canon Takes on the Future of Video with WIREWAX Studio

📷 Supremely meta to have Canon Inc. join the WIREWAX Studio to create their own interactive and shoppable videos. For a company so ingrained in the history and technical advancement of photography and videography to validate interactive as the future of the medium brings well-formed tears of pride to our eyes and hearts. With an …

Blog

Kingdom. Creative packs the interactive punch with WIREWAX

The prestigious award-winning global production company, Kingdom. Creative, have joined the wizarding world of interactive video with the WIREWAX Studio. Equipped with the best kit mankind has to offer, the team produces impactful content for some of the world’s biggest brands including Adidas, Porsche, Hilton, Bentley, Pirelli. We can’t wait to see what they create …

Blog

Why SELFMADE, the hottest new wellness brand, chose to launch with WIREWAX interactive video (EXCLUSIVE INTERVIEW)

WIREWAX Creative Director, Jen Mah gets up close (or close-up?) and personal with SELFMADE CEO, Stephanie Lee on why they felt it was so important to introduce their brand to the world through an interactive experience with WIREWAX. (Hint: Creative is at the forefront)

Awards

Blog

WIREWAX Interactive Awards™ 2020 Winners Announced!

🏆 The moment you’ve all been waiting for! Here are this year’s winners of the WIREWAX Interactive Awards™. Congratulations to all who took home prizes this year. It was so difficult to pick winners from an unprecedented display of remarkable work. 👌 Enjoy this (WIREWAX) year in review and then wade into the winner’s pool below. See …

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gogglesoc: Eco-friendly Retail Goes Interactive

At WIREWAX, we love to showcase brands making an impact on their business and on the world by incorporating interactive into their digital video strategy. One such brand to make a splash with interactive in 2020 is gogglesoc, a brand taking eco-friendly eye accessories to the next level. Their flagship product, the gogglesoc, is made …

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WIREWAX to Power Interactive Television on Chromecast with Google TV™ and other Android TV™ OS Devices

The television has arguably been the most powerful device in our homes, yet it could be said, the least interactive. TVs are great at pumping our lives with great visual content, but why must it just be one way? Why can’t we lean-in and choose, converse and react as we do on our other personal …

Blog

The Wall Street Journal’s secret to driving engagement

At WIREWAX we continuously see our publishers push the boundaries of what brand content powered by interactive technology can achieve, and The Wall Street Journal is no exception. The Wall Street Journal’s in-house brand studio, The Trust, continues to find innovative ways to enhance their branded content storytelling with interactive video.  From finance to business; …

Blog

Create dynamic, real-time overlays with Live Elements™

You don’t have flying cars or meals in a pill form yet (not really, at least), but we do feel we’re greeting you at the gates of the future with the release of our epic new Studio feature – Live Elements™.  Let’s face it – you have content that constantly updates: whether it’s your product …