As the world’s leading interactive technology provider, you might expect to see a blog headline like the above with our name on it, but wait, this isn’t us simply telling you that interactive video, our core offering, is the future of digital media. Only 21 days into the year and there has already been a wave of publishers predicting that interactive video is the hottest new media everyone utilising video should be on in 2019.
So, don’t just take our word for it. See what these leading publishers have to say about interactive video and why it should be part of your digital strategy:
“No matter how big (or small) a brand is, every customer type (including employees, investors, etc.) will expect more personal interaction…”
In 2019, we can not only expect another year full of new developments and video trends such as interactive video, shoppable content, GIFs, and more, but we’ll also see video leveraged for better communications both inside and outside the enterprise.
People love videos and they love shopping. When they can watch to find out more *and* buy right from the ad, it’s a match made in heaven.
“Marketers should consider ways they might incorporate this type of gamification and interaction into their video content.”
“The ability for interactive narratives that lets viewers choose how the story will unfold is an example of individual storytelling at its finest.”
Interactive marketing enables brands to establish a 1:1 relationship with their users and customers. 2018 saw the rise of AR, VR and IGTV, advancement in the field of AI and chatbots, and video marketing becoming a core component of marketing strategies. The year 2019 will possibly see these trends taking centre stage.
Well, there you have it. Enough interactive insight to keep you going for a while.
If all this coverage hasn’t whet your appetite, you might want to get that checked out. For all the others that can’t wait to get interactive in 2019, you don’t need to wait.