Wirewax logo

the latest and greatest


Minute Media Create Interactive Video Experience for Yokohama and Chelsea FC With WIREWAX

As a digital-first media company, Minute Media have established a global footprint through its dedication to creating diverse video content that appeals to sports fans worldwide.  Recently, Minute Media was tasked with increasing brand awareness for Japanese tire giant, Yokohama, by leveraging the company’s sponsorship of Chelsea FC and accessing their top talent.  Minute Media …


The Problem With Video Content

We’re seeing content marketing investments increase steadily as more brands turn their gaze to new formats for audience engagement. This is a trend that is not likely to slow anytime soon.  But there is a bigger problem simmering under the surface with all this content. Specifically, video.More and more video content is being pummeled out …


We Rework John Legend on Instagram Live For Evergreen Engagement

Instagram Live is a seismic opportunity for community connectedness and is fast becoming an everyday event as the world readjusts to the current global landscape.  Applying a little outside-the-box thinking, our creative team took a recent Live Stream concert from world-renowned singer John Legend, and crafted an action-led interactive video experience, bringing extended, evergreen life …


WEBINAR: How to Use Interactive Video in The New Normal of Today

Just announced: Next Tuesday WIREWAX’s Customer Success Director, Marissa, will be running an exclusive 30-minute snapshot into interactive video. With a wealth of knowledge across the video technology space, Marissa will be giving you the information you need to quickly understand if interactive video is the right solution to your fast digital growth and urgent …


ChopValue And WIREWAX Drive Growth With Interactive Video

ChopValue Manufacturing Ltd., known for creating beautiful, sustainable products made entirely from used chopsticks, has partnered with award-winning interactive studio WIREWAX to create a virtual trade show interactive video experience in response to cancelled events globally. The company planned to debut its products to US retailers at the Inspired Home Show, the world’s leading home …


Interactive Video Delivers Growth For Concerned Brands

Due to the challenging current climate, many brands are finding themselves needing to overhaul their digital approach to survive. With displaced teams and opportunities of physical presence becoming limited, it is paramount that brands redevelop their strategy to both deepen and strengthen their brand presence. The need for valuable, accessible, and actionable interactive content for …



WIREWAX Named Most Innovative Interactive Video Platform for 2020

Packing a punch to kick off the year, the team here at WIREWAX have already gotten stuck into the growth of the interactive video landscape, the evolution of the campaign strategy with interactive, and the place interactive is taking in the publishers toolkit. With more versatile applications for their interactive video technology than ever before, …



Publishers Doing It Better With Branded Content

With years of experience working with leading publishers globally, Dana La Gattuta has seen the branded content industry consistently evolve with continuous expansion and constant innovation.  This week, we sat down with Dana to take a dip into what the landscape looks like now, the trends that are cropping up, and the publishers setting the …