the latest and greatest


The Problem With Video Content

We’re seeing content marketing investments increase steadily as more brands turn their gaze to new formats for audience engagement. This is a trend that is not likely to slow anytime soon.  But there is a […]


We Rework John Legend on Instagram Live For Evergreen Engagement

Instagram Live is a seismic opportunity for community connectedness and is fast becoming an everyday event as the world readjusts to the current global landscape.  Applying a little outside-the-box thinking, our creative team took a […]


WEBINAR: How to Use Interactive Video in The New Normal of Today

Just announced: Next Tuesday WIREWAX’s Customer Success Director, Marissa, will be running an exclusive 30-minute snapshot into interactive video. With a wealth of knowledge across the video technology space, Marissa will be giving you the […]


ChopValue And WIREWAX Drive Growth With Interactive Video

ChopValue Manufacturing Ltd., known for creating beautiful, sustainable products made entirely from used chopsticks, has partnered with award-winning interactive studio WIREWAX to create a virtual trade show interactive video experience in response to cancelled events […]


Interactive Video Delivers Growth For Concerned Brands

Due to the challenging current climate, many brands are finding themselves needing to overhaul their digital approach to survive. With displaced teams and opportunities of physical presence becoming limited, it is paramount that brands redevelop […]



WIREWAX Named Most Innovative Interactive Video Platform for 2020

Packing a punch to kick off the year, the team here at WIREWAX have already gotten stuck into the growth of the interactive video landscape, the evolution of the campaign strategy with interactive, and the […]



Publishers Doing It Better With Branded Content

With years of experience working with leading publishers globally, Dana La Gattuta has seen the branded content industry consistently evolve with continuous expansion and constant innovation.  This week, we sat down with Dana to take […]


Interactive: The New Core Of The Modern Campaign [WEBINAR]

It’s no secret that interactive video is becoming a staple in the agency landscape. Multi-channel integration is now a must-have for any strong campaign.  We kicked off 2020 looking at how interactive fits into the […]