the latest and greatest

Blog

The May On WIREWAX

Following on from an unstoppable April, May has shown absolutely no sign of slowing in the wild world of interactive video. From all-new animated overlays to People’s Choice awards, here is what happened this May […]

Blog

WIREWAX Talks Data At SMWNYC 2019

Earlier this month we had the exclusive opportunity of attending Social Media Week in New York City thanks to our friends at the Department of International Trade. We participated in their mega-session showcasing the insights […]

Blog

Inside Interactive: Thoughts From Martin Percy, Interactive Director.

With 6 Webbys, a Grand Clio, and a BAFTA under his belt, Director Martin Percy is no stranger to the interactive video world. Martin channels his attention toward exploring new technology for never-before-seen film experiences. […]

Awards

Blog

WIREWAX’s What’s In A Vape Wins People’s Vote At Creative Pool Awards 2019

The people have spoken! WIREWAX scooped the People’s Choice at the CreativePool Awards this week for their work with the US Government. In the first-ever national youth vaping education campaign, WIREWAX, alongside FCB New York […]

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Thoughts

Inside Interactive: Planning For An Interactive Campaign Shoot

Can interactive be added at the very end of a campaign or should it be a part of the initial creative seed for the best overall experiences? In our second instalment of Inside Interactive, we […]

Blog

WIREWAX Hires Time Out CRO Justin Etheridge To Drive Global Strategic Partnerships

We’re incredibly excited to announce today that we’ve hired Justin Etheridge as SVP Global Strategic Partnerships. Justin joins WIREWAX from his role as Global CRO at Time Out and has over 15 years experience in […]

Blog

Thoughts

Inside Interactive: The Must-Haves Of Any Good Interactive Video

Everywhere we look things are getting interactive, from Instagram’s recent beta testing for in-app shoppable experiences to Netflix’s double-down on interactive programming. But at the heart of it all what actually makes a good interactive […]

Annoucements

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Wayin And WIREWAX Announce Partnership To Incorporate Data Collecting Experiences Into Interactive Videos

Wayin, the Zero-Party Data Platform (now Cheetah Digital), and WIREWAX, the leading interactive video technology, today announced that they’re partnering to help enterprise brands truly unlock the full power of video. Together, the organizations will […]