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Thoughts

Why Shoppable Video Is so Much More Than Just Another Instagram Feature

Emerging at the front of the retailer toolset, shoppable media is fast becoming the simplest way to shorten your customer journey, streamlining sales like never before. Putting a full suite shoppable strategy to work across […]

Blog

Netflix Reveals Not One But Two New Interactive Programmes As Demand Sky Rockets

We all spectated the unfolding of Black Mirror Bandersnatch. We watched, we clicked, we made decisions that made us question ourselves, and a lot of us were left hungry for more. Now, Netflix is enticing […]

Annoucements

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WIREWAX And Taboola Video Studio Team Up To Help You Make Your Videos Stronger

We’re thrilled to announce an exciting partnership with Taboola, the largest discovery platform. From today, Taboola’s customers will be able to leverage WIREWAX’s market-leading interactive video technology solutions as part of the Taboola Video Studio, […]

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News

5 Sessions You Cannot Miss At SXSW 2019

South by Southwest, the annual conglomerate of film, interactive media, and music is just around the corner and anyone with an appetite for creativity and innovation is already drooling over the seemingly endless sessions available […]

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Thoughts

It Is Time For Marketers To Lean In To Interactive Video

Gone are the days in which marketers struggled to find their target audience online.  Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever […]

Blog

Why Interactive Video Is A Fundamental Part Of The New Era Of Digital Publishing

Revenue-per-click, the strategy that has sustained modern digital publishers for years has seemingly run its course. In the wake of news that publishing powerhouses such as Buzzfeed and HuffPo have recently announced cuts to prevent […]

Blog

How The Savviest Content Creators Are Seeing Repeat Success With Interactive Video

Interactive video has been making headlines for all the right reasons lately, but the savviest content creators have been dancing this dance for a while now and seeing unprecedented engagement from their audiences. Leading content […]

Blog

Thoughts

5 Unmissable Sessions At SAASTR 2019

The largest B2B software conference in the world hits San Francisco tomorrow with the heavyweights of SAAS technology from around the world gathering to divulge tools, trends and tips to scale and grow faster. The […]