the latest and greatest

Merging the world of sitcom and “How-To”, established creator/executive producer Jenny Paul is setting up to launch her dynamic new millennial-focused shoppable interactive short series, Adulting with Jane, built exclusively in WIREWAX Studio. The series, launching October 22nd on ROKU, Chromecast, Amazon, Vimeo, AppleTV, and adultingwithjane.com, is driven by parent company Intent Entertainment LLC’s mission for …

Continue reading “Adulting With Jane: New DIY Comedy Short Series Sets Up to Bring Shoppable Entertainment To Gen-Zers.”

It’s no secret, savvy brands are winning big with shoppable.  More and more of the biggest social platforms are integrating shoppable experiences. More and more brands are creating content with shoppable in focus. The prolific interactive technology has lit a fire in the bellies of consumers now seeking shorter, more streamlined purchase experiences offering the …

Continue reading “The Rise Of Shoppable Beyond Fashion Retail”

As we continue to develop the technology of WIREWAX Media Services, we have been growing a valuable network to inform stronger process and crystal clear drive for our technology.  It is with this goal in mind that we are excited to launch our newest membership with the media industry’s business network organisation and vital standards …

Continue reading “WIREWAX Joins the DPP”

We were absolutely honoured to have snapped up the BaM award in the ‘Manage’ category of the IABM BaM Awards during IBC 2019, solidifying the strength of WIREWAX Media Services as the offering that is changing the game for the Media & Entertainment industry at large. Up against stiff competition, this win reflects an industry …

Continue reading “WIREWAX Media Services Wins Big With A BaMmy”

Earlier this month WIREWAX Co-founder Dan Garraway was on stage during the Digital Marketing World Forum (DMWF) in NYC, packing out the room with his session, The Data Lover’s Guide To Interactive.  Couldn’t make it on the day? Never fear – we’ve recapped everything you missed.  For starters: why interact?  Video has been a passive …

Continue reading “The WIREWAX Data Lover’s Guide To Interactive”

WIREWAX has created an immersive interactive experience for The Home Depot called EXPLORE COLOR. The program takes viewers through an entire purchase process within a single piece of versatile content, taking “shoppable” to a new level. Centralized around a bespoke custom slider handcrafted by WIREWAX’s CX team, this immersive experience allows audiences to compare wall …

Continue reading “WIREWAX Shakes Up Shoppable with a Fresh Coat of Paint”

In a momentous leap forward today we are ecstatic to announce our new membership with the International Trade Association of broadcast and media technology (IABM). A leap that will further strengthen industry presence as we drive robust growth for the breakthrough new WIREWAX Media Services offering.  Through WIREWAX Media Services, we have pioneered a revolutionary …

Continue reading “WIREWAX Joins International Trade Association of Broadcast And Media Technologies (IABM)”

In just over two weeks we’ll be touching down in Amsterdam, bringing the newly established and already highly sought after WIREWAX Media Services into the beaming spotlight of the world-renowned International Broadcasting Convention (IBC). Dubbed the biggest calendar event in the media and entertainment industry, IBC brings together over 1,700 world-class exhibitors, 400 speakers, and …

Continue reading “WIREWAX Set To Put Media Services On Show At IBC 2019”