the latest and greatest

Blog

Thoughts

2019 Is The Year Interactive Video Goes Mainstream

As the world’s leading interactive technology provider, you might expect to see a blog headline like the above with our name on it, but wait, this isn’t us simply telling you that interactive video, our […]

Annoucements

Blog

Jeep Partners With WIREWAX To Put Consumer In The Driving Seat In New Interactive Campaign

OK, got your polished, top-spec model, fully laden? Check. Windy Italian road? Check. Your helicopter shots and sweeping pans? Check. Your aspirational millennial driver? Check. Now you have buyers flooding the showroom, right? Wrong. Gone […]

Blog

Thoughts

Why 2019 Is Going To Be The Year For Interactive Video In The Healthcare And Pharmaceutical Sectors

In 2018 the average UK adult spent an astonishing 9 hours, 23 minutes each day watching, streaming, reading and listening to media and half of this consumption was via digital platforms (source: eMarketer), so it’s […]

Blog

Thoughts

Bandersnatch Brings New Horizons For Interactive Storytelling

Tugging at the boundaries of passive viewing, popular sci-fi series Black Mirror last week released an interactive “Choose your own adventure” style episode using Netflix to make it available to audiences worldwide. By giving viewers […]

Blog

News

Top 5 Most Read Article On The WIREWAX Blog In 2018

In a breakthrough year for interactive technology, we were excited to be at the forefront of the curve and bringing you more interactive content than ever before. To help you recap what was a mammoth […]

Blog

FDA Launch First Immersive 360 Video Campaign With FCB And WIREWAX To Educate Young Americans

FCB New York in partnership with The Food and Drug Administration (FDA) and interactive video company, WIREWAX announced the launch of the newest evolution of “The Real Cost” youth tobacco prevention campaign. This new interactive […]

Annoucements

Blog

WIREWAX Hires Ex-Tumblr Director Yvonne Cheng To Drive Growth Of Creative Solutions Business

Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions. Yvonne has over 14 years in the creative industry and has worked on the agency side with […]

Blog

News

WIREWAX Teams Up With Animated Video Experts Wyzowl In New Partnership

Since its formation in 2011, Wyzowl has proven to be one of the most prolific animation studios on the planet, creating over 2,500 animated explainer videos for customers internationally. Their in-house team thrives on creating […]