📷 Supremely meta to have Canon Inc. join the WIREWAX Studio to create their own interactive and shoppable videos. For a company so ingrained in the history and technical advancement of photography and videography to validate interactive as the future of the medium brings well-formed tears of pride to our eyes and hearts. With an extensive product line packed with enormous technical power, there’s an incredible amount of detail to be unlocked within every Canon product. They’ll be leveraging the power of the WIREWAX Studio to add this technical context throughout their product videos to enrich the consumer buying experience.
Stay tuned for the interactive and shoppable experiences coming from Canon.