You don’t have flying cars or meals in a pill form yet (not really, at least), but we do feel we’re greeting you at the gates of the future with the release of our epic new Studio feature – Live Elements™. 

Let’s face it – you have content that constantly updates: whether it’s your product pricing, a data feed of statistics, weather, infection rates, stock prices or conditions in space (yes, NASA, we’re talking to you). You can’t keep going around updating content wherever you use it, every time something changes, that’s bat balls crazy. So, let us introduce Live Elements™. 

With WIREWAX’s Live Elements™ you’re able to dynamically update interactive overlay content with real-time information straight from your (or any open) API. This completely removes the need to manually update ANY content that frequently or constantly changes.

For instance – always display the latest price and stock availability for your products in your shoppable video; display live stock market data or company performance stats in you financial analysis video; display live Covid-19 infection rates, specific to your viewer’s neighborhood in your pandemic support video; or, simply display the local weather to promote that awesome sweater you’ve made shoppable.

Ingesting dynamic content into your overlays allows you to integrate deeper and connect more fully with your existing systems that manage your data, product, and information – never leaving stale, old or inaccurate information lying about unmanaged.

Plug in your data from a range of sources to your overlays, and save huge amounts of time which would otherwise be spent manually updating your data and content. What’s in your database is what’s in your videos. As it changes, so does it change in your video too.

Benefits of Live Elements™ with your WIREWAX Videos:  

• Ingesting dynamic content into your overlays allows you to integrate deeper and connect more fully with your existing systems that manage your data, product, information, etc. 

• Building a more connected video asset

• Always present your audience with the most accurate and up-to-date data and information available

• Plug in any real-time, relevant data from a range of sources to your overlays

• Scale up your interactive video production and save monumental amounts of time from manually updating your data and content 

The string entered into the text field the overlay editor references an ingested product API and corresponds to the designer’s name in the API response:

The overlays are rendered cleanly on the front end using the API response: 

Ready to change your world? Get in touch now for a demo of the action, Live.