How NBCUniversal is winning with WIREWAX Shoppable Video
January 15th, 2021
When NBC’s VP Commerce Partnerships, Evan Moore, joined our Social Media Week panel on the future of Shoppable Video (watch or rewatch it here), he told us “the key to shoppable success is capturing purchase intent at the exact moment of inspiration.”
Safe to say NBC has done exactly that with the recently launched NBCUniversal Checkout with WIREWAX technology. NBCUniversal Checkout connects the interactions within video to the cart on site, allowing a seamless conversion at the point of purchase intent on shoppable products across NBC properties.
Check out the action here:
The best part? The results, of course. Through the combination of shoppable video and the NBCUniversal Checkout’s add-to-cart immediacy, NBC has seen 30% higher conversion rate compared to the average industry benchmark.