It’s no secret that interactive video is becoming a staple in the agency landscape. Multi-channel integration is now a must-have for any strong campaign.
We kicked off 2020 looking at how interactive fits into the new marketing mix and last week, we sat down with Brooklyn-based digital agency, Lilo Social, to breakdown interactive’s position at the new core of the modern campaign.
Throughout our conversation, we got to the core of what a good campaign, and took an in-depth look at how interactive is becoming the fundamental centerpiece for some of the most powerful campaigns in the last year when it comes to lasting consumer impact and enhanced ROI.
Listen back now: