Elton John Lewis Christmas Ad Gets A Sparkling Interactive Makeover

Elton John Lewis Christmas Ad Gets A Sparkling Interactive Makeover

UK advertising’s most prominent festive spot has landed, and as Ad Land picks it apart to understand the meaning, measure it against the popularity of years gone by and generally scrap for viewers to watch the video on their site, we thought we’d take a slightly different approach.

How Artificial Intelligence Has Revolutionized Video E-commerce

How Artificial Intelligence Has Revolutionized Video E-commerce

Retailers are experiencing a mind-blowing transition from a world once dominated by bricks-and-mortar behemoths to one that is now dominated by retailers that, in many cases, have never owned a physical store and likely didn’t even exist five years ago.

How Meredith Solved A Customer Pain Point Using WIREWAX Studio

How Meredith Solved A Customer Pain Point Using WIREWAX Studio

Meredith, a major media corporation with a portfolio serving 80% of U.S. millennial women, wanted to find a way to reinvent the way audiences move from engagement to action. Thankfully, they turned to WIREWAX, the leading interactive video technology and wanted to leverage the power of interactive video with their partner, Maybelline New York.

WIREWAX Selected For London Mayor’s International Business Programme

WIREWAX Selected For London Mayor’s International Business Programme

WIREWAX joins an elite list of sixty-three of London’s up-and-coming businesses to the Mayor’s International Business Programme. The programme offers unique mentoring, expert advice and real business opportunities for high growth companies who want to expand out of the UK.

WIREWAX Joins Internet Advertising Bureau

WIREWAX Joins Internet Advertising Bureau

WIREWAX, the world’s leading interactive video company, has become a member of the Internet Advertising Bureau UK (IAB UK) as it takes another positive step towards boosting the company’s industry-wide presence.