Written by Rebecca Warger, Marketing Executive
South by Southwest, the annual conglomerate of film, interactive media, and music is just around the corner and anyone with an appetite for creativity and innovation is already drooling over the seemingly endless sessions available throughout the event.
We’ve packed our bags and ordered the WIREWAX merch, just before we jet off we wanted to give you a quick look at what’s on our list for sessions that are strictly not to be missed.
1. Can Content Media Catch-Up With Digital
Join media leaders Gabe Bevilacqua (Viacom), Britta Cleveland (Meredith), and Scott McDonald (The Advertising Research Foundation) in a panel discussion centered around the efforts of monetizing quality content in the digital era. Listen in on their strategies to prove ROI for their content.
2. If Content is King, We Need A Revolution
Join Dare’s Gemma Germains in her rally call for better metrics of measurement and data over more mindless content. Understand what it means to create content that offers a more impactful experience for your audience.
3. Advertising Detox: How To Reduce Cognitive Load
Through a live on-stage experiment, HeyHuman speakers Neil Davidson and Aoife McGuinness plan to demonstrate to cognitive effects of different forms of advertising and content through brand monitoring equipment, good and bad.
Catch this session to understand the importance of creating content that stimulates and engages rather than working as a brain drain.
4. A Psychologist and an Ad Guy Walk Into A Campaign
What makes the greats so great?
Psychologist Dr Mel Weinberg and ad guy Dan Monheit ( Hardhat) unpack world classic campaigns, paying attention to how they applied the science of decision making to maximise their impact.
5. Content is a Dirty Word: Rebranding Creatives
Get a perspective on the fading traditional media companies struggling to keep up and complexities of content to creative entrepreneurs. Join Joshunda Sanders for an assessment of the current media landscape aimed directly at the modern storyteller and creative.
Find WIREWAX at Booth 1718 to explore groundbreaking interactive video technology. Put time in the diary with us now to hear about what we’re working on to define the interactive video industry.