In magnificent celebration of the new Peugeot 108, our friends, social media marketing superstars, 33Seconds, have come back to WIREWAX for more interactive innovation after the wild success of their interactive video for Robot Chicken!
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The British know a thing or two about drama... and who doesn't love a bit of drama?!
Arguably one of the biggest and most bizarre games to hit Xbox wows gamers this year and, in Sunset Overdrive, your avatar has to navigate, explore and battle their way through the deeply twisted, open world metropolis of Sunset City.
See what we did there? Very punny.
Every once in a blue moon, something truly spectacular and amazing comes into your life that changes everything.
We're beyond super buzzed to announce our partnership with mahoosive video games powerhouse, EA Sports, bringing interactive video technology to the forefront of gaming trailers.
Friends, foes and funky people - are you sitting comfortably? We've got a story for you.
The ever-profound, wise, and undeniably handsome Johnny Depp once said, "Music touches us emotionally, where words alone can't." Johnny-boy, that could not be more true.
You must have heard someone whirring their coffee with a dainty spoon at a conference and whimsically talking of the passive viewer becoming the active user. It's the talk of our time that brands are becoming publishers and they want their audience to lean forward and engage with their content.
When we say Lionel - who do you think of? OK, Richie... but when we say Messi - who do you think of? Well, there's only one Lionel A Messi and as some of the more eager WIREWAX beavers will have noted, last week saw arguably the world's greatest footballer post to his 45 million strong fans that he had his own museum, courtesy of his sponsor Adidas!
Since the idea for WIREWAX was first conceived a common question has always plagued the minds of our team and, of course, our delightful users - 'Will we ever see the wondrous WIREWAX taggable video technology on the biggest video platform in the universe?'
Canada's biggest online fashion retailer, SSENSE, have taken advantage of WIREWAX technology to create the world's first shoppable music video. The campaign launched to much fanfare, having been embedded in over 2,000 blogs and shared more than 2,000 times through social networks.
WIREWAX has been approached by Canada's largest online fashion retailer, SSENSE, to help create their most experimental and engaging campaign yet.
Channel 4 have appointed WIREWAX to collaborate on a mini-series for E4's Made in Chelsea just before season 3 hits the nation's screens.
As a large number of our UK users will be aware, last night saw the launch of Series 2 of ITV's incredibly popular 'reality' show, The Only Way Is Essex - a show which mimics the format and success of American series such as The Hills and The City but with a very British touch.