At WIREWAX, providing a reliable, robust and smooth video platform is imperative to creating an immersive interactive experience.
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So, we've looked and there isn't a "share" button on the QWERTY keyboard. Aside from the obvious infringement of the Trade Description Act, if it had existed, it points to a rather interesting problem... sharing isn't as simple as making a button.
When we say Lionel - who do you think of? OK, Richie... but when we say Messi - who do you think of? Well, there's only one Lionel A Messi and as some of the more eager WIREWAX beavers will have noted, last week saw arguably the world's greatest footballer post to his 45 million strong fans that he had his own museum, courtesy of his sponsor Adidas!
The wheel! The human species' most circular achievement.Fire, the wheel, man steps foot on the moon...
Since the dawn of time there have been a handful of significant moments where man has said to woman, 'by 'eck, love... this is mega'.
There are several exciting things bubbling away in the WIREWAX pot right now and over the coming weeks so we felt it right to keep you all in the loop with some of these.
Apps...four small letters which will make the world of difference to your video viewing experience.
This week, we officially rolled out WIREWAX across the iPad and have received some absolutely cracking coverage off the back of it.
We did a presentation to a rather inspiring collection of transmedia producers and content creators at Power to the Pixel's Cross Media Forum a couple of weeks ago. WIREWAX was well received and we were really excited by the ideas people were coming up with in discussions later.