Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my mind are those organized by the great people over at Decoded Fashion.
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Those of you with rose tinted sunglasses may not have noticed the rose pink announcement bar at the top of the website for the last week. It’s been alerting the world to the first interactive 360º video for Berlin Station.
Spherical videos or ‘360º videos’, as they’re also known, are nothing new, they’ve been around for many years now but they’ve always been costly and fiddly to produce.
Last year we launched the biggest update to the WIREWAX platform; a multi-page, end-to-end management and authoring environment that maximized the browser real estate, improved video management and made a shift to a fully HTML5 power tool.
It's been a few years since the WIREWAX player has seen a refresh. The incumbent player was designed to cater for big changes in the accessibility of interactive video across devices and at the cusp of mass mobile adoption.
For a long time we've talked about where the future of connected video could go, how far could all this possibly take us and what does that look like?
As you know, last year we launched the biggest overhaul of the WIREWAX tool in its history with a major rebuild of the Studio; a responsive, feature-rich dashboard with better design and an intuitive user experience.
This year marks the 7th annual Social Media Week New York with over 10,000 attendees representing the best and brightest in the tech, advertising, media, and Internet industries.
Lions, tigers, and COUGARS... OH YES! When we heard the great news that our pals over at TBS won the Grand Key Art Award in Partnerships for their WIREWAX Integrated Shoppable Promotion with Target, we were blown over the rainbow.
Now, we weren't always the best students in school, but we do remember some of the most important lessons: 1 + 2 = 3, sharing is caring, Best Buy x WIREWAX = the most incredible shoppable videos on YouTube.
Hear ye, hear ye! It is with great pleasure and utmost delight that we announce WIREWAX's partnership with the Council of Fashion Designers of America (CFDA).
So, we've looked and there isn't a "share" button on the QWERTY keyboard. Aside from the obvious infringement of the Trade Description Act, if it had existed, it points to a rather interesting problem... sharing isn't as simple as making a button.
The wheel! The human species' most circular achievement.Fire, the wheel, man steps foot on the moon...