Hear ye, hear ye! It is with great pleasure and utmost delight that we announce WIREWAX's partnership with the Council of Fashion Designers of America (CFDA). Yes, that's right, we have been selected as the exclusive shoppable video partner to the CFDA and its members!

If you're not familiar with the CFDA, it's quite major over here in the US of A. The CFDA is home to America's foremost fashion designers and brands. Everyone from Ralph Lauren to Tommy Hilfiger to Diane von Furstenberg are members of this elite club.


From our earliest days in 2011 with shoppable videos for oki-ni and Nike, to our most recent endeavors with L'Oréal and Moda Operandi, we've long been recognized and known for our shoppable videos; but the union of WIREWAX and the CFDA is now solidifying our role in the future of shoppable video and placing us at the forefront of this historical movement.

The CFDA has chosen WIREWAX to help its members empower their vision and deliver exceptionally unique experiences with video.

"The partnership we announced on Monday is indicative of WIREWAX's unique and exceptional approach to interactive video," said Adam Roth, Director of Strategic Partnerships for the CFDA. "We have partnered with WIREWAX because we believe they can help drive innovation within the fashion industry."


So, really though, what does this mean? Well, it means you're going to see many more beautiful and elegant shoppable WIREWAX videos from your favorite brands. It also means that the CFDA - thus, the fashion world - is bringing shoppable video technology to the forefront of fashion marketing, continuing to advance tech innovation within the industry. Very exciting times, right?

This partnership will allow us to work with the biggest brands and the best retailers out there to help them get the most of their video content and provide you, the viewers, with some amazing experiences.

We're really excited to be aligned with such a creative and intelligent group of people and we can't wait to show you what's to come.