The ever-profound, wise, and undeniably handsome Johnny Depp once said, "Music touches us emotionally, where words alone can't." Johnny-boy, that could not be more true. Our friends over at Spotify also agree with your sentiment and have just unleashed a new, emotive campaign playing on all the wonderful ways music helps us communicate with one another - especially when we can't find the right words to say.
Through the lens of a Spotify user's eyes, viewers are able to follow three stories of the ultimate emotional expression... music. Spotify created a truly unique and engaging experience using WIREWAX - deepening the characters stories and the live dynamic social environment around the campaign.
Viewers are able to click and touch tags to dive deeper - meet the characters, follow their playlists, listen to songs, and even scroll through dynamic feeds from Vine, Instagram and Twitter to see how others are reacting to it. The interactive component completes these personal narratives by allowing viewers to engage and learn more as they wish.
Fans can even join in on the fun! Spotify created a captivating, one of a kind opportunity for viewers to become a part of the campaign and join the conversation by adding #NowFeeling their own Vine and Instagram. After a viewer shares their post with the hashtag, they will automatically appear as part of the globally distributed experience too - providing an avenue for viewers to share how they express themselves through music and lets face it, be in the limelight themselves. Compelling, right?!
Going full circle - Spotify released the videos solely on their social channels where the entire interactive video lives within a twitter Tweet and Facebook post. See & feel "Lost for Words" for yourself.
Absolutely wonderful work, Spotify.