Friends, foes and funky people - are you sitting comfortably? We've got a story for you. Once upon a time, we were contemplating how to create the most dynamic, mind-blowing interactive videos and give the world what it's yearned for centuries, when the phone rings...
'Hello? Who's that? The biggest cable network in the whole of the USA? Why yes! Of course we can create the ultimate interactive trailer to launch season two of your #1 summertime drama. Hey, you know what? While we're at it, let's just develop the new standard in American TV trailers. OK, Toodles!'
That's right, party people! We've just partnered with USA Networks to launch the second season of Graceland. This high-stakes, action-packed drama follows the investigative lives of six undercover federal agents who live together in a government-seized Southern California beach house.
Aimed to capture the hearts of new and old fans alike, USA have packed this 2.5 minute trailer with over 32 minutes of extra content where you can get an in-depth look at the characters, catch-up on season one and take a look at what's to come in season two. Wild, right?
Interactive tags swoop onto the screen where viewers can click to watch interviews of the cast, scroll through tantalizing photos, go behind the scenes with creator Jeff Eastin, and even request an email reminder of the premiere.
Want to know the best part? They've included exclusive content - four heart-pounding clips from season two - that you won't be able to find anywhere else.
Better yet? If you can find the hidden tag and enter in the secret code they'll give you one more nail-biting scene from season two which is guaranteed to have you on the edge of your seat. That's right! There are still some tricks up these ol' sleeves.
Well, what are you waiting for? Think this is just some silly bedtime fable? Head over to USA's homepage to see it for yourself. Don't forget to tweet and share with friends. It's not nice to keep something this good to yourself.
We're looking forward to telling you many more stories of USA's outstanding use of the WIREWAX tool.