Written by Bec Warger, Marketing Executive

American Horror Story is the gift that keeps on giving. The hype of AHS Cult has continued making waves months after it ran as it takes home the gold at the prestigious Clio Entertainment Awards in Los Angeles. The campaign scooped top spot in the Television/Streaming: Integrated Campaign category.

Built around the terrifying themes of phobias and cultish imagery, WIREWAX worked as part of the creative lineup (full list below) to develop a fully interactive experience that would become the core campaign destination in the lead up to the new season's release.

Throughout the completely integrated campaign, teaser content was staggered and released using the interactive experience, seeing audience engagement and interaction go through the roof.

From the campaign’s ominous global announcement at San Diego Comic-Con, audiences were hooked. Record engagement and interaction poured in as over 1 million fans ‘ joined the cult’ and a hive of continuous activity on social media proving the content irresistible to horror lovers worldwide.

Learn more about the entire digital campaign below.

Credits:

FX Networks - Client

IKA Collective - Production

Spark & Sizzle - Agency

WIREWAX - Tech Provider