The British know a thing or two about drama... and who doesn't love a bit of drama?! The BBC are very near and dear to us, and we are simply giddy by how far our friendship has grown. Marking their fourth collaboration with WIREWAX, the BBC have released an intoxicating interactive trailer for the 2014 Original British Drama campaign, starring English heartthrob, Benedict Cumberbatch.
In this epic video, Cumberbatch narrates the famous William Shakespeare monologue from As It Is while clips from BBC dramas past, present, and future play on screen. Through clickable, interactive titles, viewers can gain a sneak-peek of never-before-seen footage from the new fall lineup.
While watching the enthralling trailer, viewers are are greeted by some familiar BBC faces - like the dapper gentleman, Colin Firth, and the lovely lady, Helena Bonham Carter - from the wide variety of broadcast wonders including Sherlock, House of Cards and Pride and Prejudice, to name a few.
With over 28 minutes of exclusive content from the biggest dramas of the season, packed into this shareable two-minute trailer, here are some sparknotes on what to expect.
- The Casual Vacancy - an adaptation of J.K. Rowling's novel
- Esio Trot - starring Dame Judi Dench and Dustin Hoffman
- The Missing - starring James Nesbitt
- Wolf Hall
- Call The Midwife - one of Britain's most beloved drama series since its launch in 2012
- The wildly popular drama Doctor Who
- Major new 8 part series Poldark
and so much more...
Using WIREWAX, the BBC have transformed the way they market their upcoming series. With the combination of programs old, new and ongoing, the BBC showcase their unrivaled, world-class storytelling and distinguished talent as the home of Original British Drama. This interactive trailer perfectly captures the essence of their iconic heritage and the unwavering determination to create memorable, innovative experiences for their audience.
The BBC are leaders in creating original and innovative content for their audience to lean-forward and engage with. On October 28th, the night of the release, Ben Stephenson, Controller BBC Drama Commissioning said, "It's a privilege to premiere a new [interactive] trailer tonight that celebrates a lifetime of Original British Drama on the BBC."