Comscore- the go to guys for all the stats you could ever want- today have revealed the massive growth in online video over the past 6 months.
Their findings have revealed that video advertising reached 50 percent of the total U.S. population during August, with the total time spent watching video ads totaling more than 2.5 billion minutes last month.
Furthermore, the results also showed that nearly nine out of every ten people (85.5%) in the US viewed online video and that the total US Internet audience engaged in a record 6.9 billion viewing sessions last month (August 2011).
It's fairly clear to see then that, with yet more records being broken, online video represents one of the largest growth markets in the world right now.
So what next.....?
Well, Facebook CEO Mark Zuckerberg revealed at yesterday's F8 Conference that his company were aiming to become the world's main hub for entertainment with tie-ins revealed with the likes of Spotify, Netflix and Hulu as he announced that the social networking site now had 800 million active users worldwide.
Rio Caraeff, chief executive of the online music video site VEVO, which is to be offered from inside Facebook's website, said: "Today's announcement is a big step forward in Vevo's mission to bring more music to more fans in more places. A deeper integration with Facebook will help Vevo grow its scale and reach to new heights, while better targeting our connected, socially-savvy audience."
So will Facebook eventually catch up with the current leader in online video giant- YouTube with these new tie-ins announced?
Well, currently it lags behind in 3rd place with 51.6 million unique viewers, compared to YouTube's 162 million and VEVO sandwiched between the two with 62 million.
What Zuckerberg has done with regards to tie-ins is obviously strikes a blow to Google-YouTube's dominance in the online video sector, but it does mean that the marketplace will continue to grow exponentially over the coming months as Facebook's changes are rolled out across the board.