Now, we weren't always the best students in school, but we do remember some of the most important lessons: 1 + 2 = 3, sharing is caring, Best Buy x WIREWAX = the most incredible shoppable videos on YouTube. What's that? You missed that last lesson? Well here, let us show you how it works out.
Our friends over at Best Buy came to us with a fantastic "Back to School" campaign aimed to help viewers outfit their dorms with the latest and greatest electronic goods. Everything from a Sonicare toothbrush to help keep your pearly whites in tip-top shape to a compact microwave big enough to heat up all of the Bagel Bites you could ever need while playing your Xbox into the wee hours of the night.
Using WIREWAX, Best Buy has made their videos completely shoppable - making it super easy to purchase everything you need directly from the video - suitable for even the laziest of dorm dwellers.
Animated tags follow products on screen - providing users with a direct link between what they're seeing on screen and what they're clicking on, thus allowing them to engage with the directly with items of interest. When clicked, an overlay appears and displays more information about the product and the option to purchase on BestBuy.com. The overlay itself continues to play the soundtrack, so you're never without tunes when exploring the product further.
A really neat feature that Best Buy's included on their shoppable video is the multi-product end screen. In case you didn't get the chance to explore each and every product featured within the video, the final frame automatically and rather beautifully displays all of the products in a grid. Ruddy useful, right?
So here we are at the final product of the equation. Best Buy has multiplied the amazingness by deciding to place this video on the world's largest video platform - YouTube! We always love seeing our technology at the head of the class. A+ to you, Best Buy.