We're beyond super buzzed to announce our partnership with mahoosive video games powerhouse, EA Sports, bringing interactive video technology to the forefront of gaming trailers. The first campaign to blossom out of this unique partnership is the highly anticipated EA SPORTS UFC featuring none other than English soccer (football) legend, Rio Ferdinand - yeah, we know... crazy, right?

In the same way users take control of their own video game experience, EA is handing over control of this interactive trailer... to you, the viewer; allowing you to touch and click on WIREWAX tags and dive deeper into the other rich content.

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When you hit the hotspot, you're taken on an immersive journey into the world of UFC training alongside Ferdinand himself. You choose which classic UFC attack you'd like to learn and watch how the professionals administer lethal blows to their opponents in the cage. UFC Fighter, Brad Pickett takes you on an unnerving ride, showcasing the impenetrable fundamentals of Muay Thai, Brazilian Jujitsu and wrestling. Check out Rio's stab at a sport outside his comfort zone - you'll not be surprised to learn: his kick is a force to be reckoned with.

Gamers be on alert! You'll also see exclusive in-game content, giving you a solid understanding of how these moves can be utilized in the game. What are you waiting for? Get in there and get a leg up on your opponents.

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The UFC is becoming one of the most recognized and notable names in the world of sports. This WIREWAX-powered trailer is helping to broaden its reach, adding mainstream appeal by venturing into gaming and establishing the EA SPORTS UFC Game as the must-have next generation fighting game. Sayonara, Mortal Kombat!

Truly though, EA viewers have an insatiable hunger for content and we're very happy we can help feed it by giving them an abundance of engaging content to discover. At the time of writing, this trailer was on its way to break all WIREWAX records for interaction and engagement - proving there's real appetite for richer experiences such as this. Needless to say, we're very excited to have EA on the WIREWAX roster and look forward to our future together.