Written by Eddie Tomalin, VP Marketing
We’re thrilled to announce an exciting partnership with Taboola, the renowned content discovery and native advertising platform.
From today, Taboola’s customers will be able to leverage WIREWAX’s market-leading interactive video technology solutions as part of the Taboola Video Studio, an in-house creative studio that assists managed-service video clients in further embracing creativity by customizing their videos with features like overlays and end-slates.
As we rapidly approach 80% of all web traffic being video, it’s no wonder that consumers are becoming overwhelmed with the sheer volume of content vying for their attention.
Thankfully, interactive video is here to help.
At the centre of every high-performing video is true creativity, and no matter where you’re running it, the key to a successful video campaign is the impact of the video itself.
Now, together, we’re taking things one step further by announcing this partnership. Taboola clients will now have access to advanced interactive capabilities to further customize their videos including:
Interactive hotspots - A magic clickable layer that allows users to access additional content such as videos, images, and annotations.
Branching -The marketing equivalent to “choose your own adventure.” This boosts engagement and allows users to choose what they want to see next.