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The leading women's lifestyle website,, has just launched the first in a series of videos with Gallo Wines, which use the new WIREWAX Brightcove plugin. The interactive videos are using the latest WIREWAX player, with significant performance improvements, smoother tracking and built-in sharing, amongst a range of other new features.

The WIREWAX Brightcove plugin has been of great interest to many Brightcove platform customers. Allowing existing Brightcove powered websites (which includes many big web brands) the opportunity to make their video offerings truly interactive.

The videos feature clickable bios, ingredients for the cocktails and a sneaky competition for those eagle-eyed viewers.