When we say Lionel - who do you think of? OK, Richie... but when we say Messi - who do you think of? Well, there's only one Lionel A Messi and as some of the more eager WIREWAX beavers will have noted, last week saw arguably the world's greatest footballer post to his 45 million strong fans that he had his own museum, courtesy of his sponsor Adidas! Yes! Well, "yes" if you were in the home of the museum in Barcelona. Sad face if you were in-fact in Barnsley or Brooklyn.

Barnsley: no Messi Museum :(

Barnsley: no Messi Museum :(

So, Adidas asked their agency, Iris to think about ways in which they could make the gallery accessible beyond Spanish federal borders. Iris picked up the phone. It was time to press the "WIREWAX button".

WIREWAX Button: Installed in the offices of brands, broadcasters and agencies the world over

WIREWAX Button: Installed in the offices of brands, broadcasters and agencies the world over

In all seriousness we've been tremendously impressed by Iris. We're delighted to say WIREWAX is used by thousands of free users and over 60 top brands, broadcasters and agencies to make video as interesting and interactive as the web around it. Brands often use WIREWAX directly to make their videos shoppable or the experience more memorable and engaging, but agencies have a significant part to play in making those signature campaigns, those defining experiences that push WIREWAX further.

That said, there are few agencies who see WIREWAX one week and have a project live the next. It's testament to both ballsy creative acumen and WIREWAX's rapid, customisable platform that this incredible experience was concepted, shot, edited and tagged in just 1 week.

The video, now live on Team Messi Facebook and soon across the world of internets allows you, the humble INSERT LOCATION HERE viewer to walk through the museum with that natural inquisitive eye and, as you would in the museum, stop to look at memorabilia from Messi's illustrious career so far. You can get background on his 4 Ballon Or awards by just clicking on them, you can see an exclusive behind-the-scenes video, buy the boots from his collection and even enter a competition - all within the video, on click and on touch (yes, mobile too) and all in your own language (it works that out as well!). It's a truly engaging experience. But, don't take our word for it. In just one week we've seen over 154% interaction rates and fans lingering on content for nearly 40 seconds. It's obscene! And in a time when WIREWAX's shoppable prowess is grabbing the headlines, a great reminder that experience-led content with 'interactive' as 50% of the creative campaign can reward both viewers and content creators in digital spades.

Just one of Messi's shiny shiny trophies in a WIREWAX overlay!

Just one of Messi's shiny shiny trophies in a WIREWAX overlay!

Well done Team Messi and Iris.

Like and see it for yourself!

https://www.facebook.com/TeamMessi/app_102282156628566?ref=ts