Written by Eddie Tomalin, VP Marketing
Interactive video technology company WIREWAX today announces it has hired Yvonne Cheng as its EVP of Creative Solutions.
Yvonne has over 14 years in the creative industry and has worked on the agency side with Droga5, BBDO, and Campfire.
She then moved to platform and media businesses where she ran creative strategy in the Ad Sales team at Tumblr and Yahoo. Most recently Yvonne spent time working with early-stage startups on everything from new business, operations and creative before ultimately joining WIREWAX.
Yvonne will join the team based out of WIREWAX’s New York offices and will report directly to co-founder, Dan Garraway.
“WIREWAX Creative Solutions has defined interactive video for some of the world’s leading brands who have now transformed passive video into experiences that win viewers engagement and awards.
Yvonne is a creative, business and strategy mastermind who doesn’t just identify with our vision for the company, she lives it. We couldn’t be more excited to be empowering this hugely successful part of the business with a leader this strong.” said Garraway.
Yvonne will be driving the growth of the already award-winning Creative Solutions business by partnering with global brands and agencies to showcase the best-in-class brand experiences through WIREWAX’S technology and market-leading product features.