We’re incredibly excited to announce today that we’ve hired Justin Etheridge as SVP Global Strategic Partnerships.
Justin joins WIREWAX from his role as Global CRO at Time Out and has over 15 years experience in the publishing and digital media industry. More recently at Time Out, Justin oversaw the launch of the renowned media brand in over 20 cities worldwide, managed Time Out’s award-winning global Creative Solutions team and served as President of the Time Out North America business.
Leveraging his expansive network and international experience, Justin will focus on expanding partnership opportunities across the globe to help bring WIREWAX’s award-winning interactive video technology to partnering markets at scale.
“Traditional advertising is giving way to data-driven storytelling for good reason,” explains Etheridge. “Innovative brands are using our interactive video to take their visual stories to a whole new level of lean-forward experience. They’re empowering today's viewers to choose their own adventures, to drive audience engagement levels like never before, and to achieve specific digital outcomes which drive significant return on their creative investment.”
Etheridge will be based out of WIREWAX’s London HQ but will be frequently spending time with the teams in New York and beyond. He’ll report directly to co-founder, Dan Garraway.
“Justin has a consistent and international track record and I’m thrilled that he is joining us to lead this rapidly growing area of our business,” says Garraway. “Together we will transform the storytelling efforts of our partners with the unique benefits of interactive video. Justin will personally oversee key strategic partnerships with select global publishers and content platforms.”