WIREWAX is in the running for a prestigious Digiday award in the category of “Best Interactive Content Pieces/Series” at their 2018 event in London on November 1st.

The Digiday Marketing and Advertising Awards recognize the companies working to modernize advertising, public relations and marketing and we’re thrilled to be in the running alongside some strong competition.

This marketing masterpiece created alongside IKA Collective, Spark & Sizzle and Mixology was a world first and has already received an Annual 2018 Silver and Annual 2018 People’s Choice Award from Creative Pool.

The sequential campaign had many variables and had to sync up perfectly with the broadcasting of each and every episode and we had to utilise our teams across 4 different offices to make it happen. The resulting record-breaking number of viewers tuning in on launch day made the campaign a sure fire hit.

You can check out the full list of Digiday finalists here.