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Elton John Lewis Christmas Ad Gets A Sparkling Interactive Makeover

Elton John Lewis Christmas Ad Gets A Sparkling Interactive Makeover

UK advertising’s most prominent festive spot has landed, and as Ad Land picks it apart to understand the meaning, measure it against the popularity of years gone by and generally scrap for viewers to watch the video on their site, we thought we’d take a slightly different approach.

How Artificial Intelligence Has Revolutionized Video E-commerce

How Artificial Intelligence Has Revolutionized Video E-commerce

Retailers are experiencing a mind-blowing transition from a world once dominated by bricks-and-mortar behemoths to one that is now dominated by retailers that, in many cases, have never owned a physical store and likely didn’t even exist five years ago.

Top Retail Brands Bag Online Sales Thanks to Shoppable Video

Top Retail Brands Bag Online Sales Thanks to Shoppable Video

If you’re reading this article, then chances are you realize the next generation of shopping is already upon us. From Amazon’s Prime Now same-day delivery service to Net-A-Porter and BONOBOS, the savviest of retailers have flipped the original bricks and mortar model on its head. Is it any wonder fashion mavens have responded to the on-demand shopping experience that is shoppable video?

WIREWAX & Decoded Fashion

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WIREWAX & Decoded Fashion

Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my mind are those organized by the great people over at Decoded Fashion.

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