Tommy Hilfiger became the latest brand to go #taggable today, launching the first in a series of pioneering shoppable videos with WIREWAX.
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It's pretty damn exciting to see content producers and even savvy brands themselves starting to work with WIREWAX. It's exactly what the tool was designed for and we're consistently inspired by the ideas and delivery of users.
ITV has become the first UK broadcaster to adopt clickable video in a new interactive experience for the leading ITV2 show, The Only Way Is Essex.
The Girl with the Dragon Tattoo official interactive movie trailer is now live!