In a momentous leap forward today we are ecstatic to announce our new membership with the International Trade Association of broadcast and media technology (IABM). A leap that will further strengthen industry presence as we drive robust growth for the breakthrough new WIREWAX Media Services offering.
Through WIREWAX Media Services, we have pioneered a revolutionary video workflow automation aligned to establish a new standard in video archiving for large-scale media aggregators, producers, broadcasters and studios.
Breaking ground on a membership at the IABM was a clear next step for us in growing our extensive new offering and establishing our technology in an industry that is screaming out for process revitalization and automation.
Having established themselves as the leading provider of data, research, and business intelligence in the broadcast and media technology sector, the IABM has worked hard to understand and remain consistently responsive to the rapidly changing media landscape.
“It’s an honour to be welcomed into the IABM family and membership is confirmation that WIREWAX Media Services has firmly established itself as a major player in the Media and Entertainment technology space. This membership gives us unparalleled access to tools, resources and other members to together help shape the future of the industry for the better.”
– Steve Callanan, CEO WIREWAX
“IABM research clearly shows the drive for efficiency is central to today’s media factories; one way they are achieving this is by automating processes across the BaM Content Chain®, and WIREWAX is playing right in this space,” said Lisa Collins, IABM Head of Marketing.
“We’re delighted WIREWAX has become an IABM member and I am certain that they will benefit enormously from the wide range of member services we offer – particularly our world-class business intelligence in broadcast and media.”
Written by Rebecca Warger, Marketing Director