WIREWAX Partners With Applicaster To Deliver Engagement-Primed Interactive Experiences Across Media Platforms
December 5th, 2019
This week WIREWAX is proud to welcome custom app development and management platform Applicaster as new technology partners to the company, further expanding the accessibility and application of on-brand interactive experiences for a continually diversifying range of audiences.
Operating as a fully integrated platform for custom app lifecycle management, Applicaster has nurtured a reputation for becoming a leading development platform for creating and managing direct-to-consumer apps across mobile, tablet, and connected TV.
This new partnership between the two award-winning technology platforms has enabled media companies to craft engagement-charged, action-oriented, versatile interactive experiences across the mobile and TV platforms that matter most to their users.
INDISTRY, an interactive streaming platform for emerging indie artists in film and music, uses the combined solution of WIREWAX and Applicaster to deliver more meaningful engagement and viewing experiences to its audience.
“As a creator-focused media brand, it’s important for us to allow our viewers to interact more deeply with media they’re consuming. We’re proud to offer our creators and their fans new ways to not only watch content, but shop what they see on their screen, socialize and engage with it.”
– Andrew Seger, Chief Creative Officer, INDISTRY
“Applicaster is thrilled to partner with WIREWAX to give media lovers more active, interesting and engaging ways to experience video across the mobile, streaming platforms and smart TVs.”
– Erik Koland, Director, Partnerships, Applicaster
Echoing the dynamism and agility of Applicaster’s platform, WIREWAX’s interactive video studio allows users to develop interactive experiences at scale while harnessing the power of real-time data points working to give them clearer behavioural insights into their audience.
The outcome? Versatile experiences primed for constant enhancement and fine-tuning toward your ideal app audience
“WIREWAX and Applicaster share the core value of putting the consumer first through the creation of thoughtfully designed, engaging digital experiences. We couldn’t be more excited to bring immersive and interactive video experiences to the Applicaster community through our new partnership.”
-Darian Chornodolsky, VP Platform Growth