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WIREWAX Shakes Up Commerce Video with a Fresh Coat of Paint

WIREWAX has created an immersive interactive experience for The Home Depot called EXPLORE COLOR. The program takes viewers through an entire purchase process within a single piece of versatile content, taking “commerce video” to a new level.

Centralized around a bespoke custom slider handcrafted by WIREWAX’s CX team, this immersive experience allows audiences to compare wall colors in real-time. No more paint sample pains or wrong color selections – explore how the color will look before you commit to your next DIY project. The multi-layered experience includes access to inspiration boards, tips and tricks from the experts, and even a point of purchase all actionable upon click.

The EXPLORE PAINT experience is an elegant solution to hesitation ordinarily experienced by homeowners looking to liven up their space. Using WIREWAX’s advanced computer vision technology, The Home Depot has established an experience that provides audiences layers of project-centric information and delivers them comfortably to a point of purchase, all from the comfort of their own home. 

“We have seen that making a video purchasable drives a 9x average increase in purchase intent. When we teamed up with The Home Depot, we knew they would take our technology to the next level. They have pioneered the next generation of product exploration and, through their product-feed integration, have enabled viewers to purchase products swiftly and effectively.” – Bea DiCarlo, Vice President of Client Partnerships 



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