NBCUniversal continues to pave the path for innovation with the recently launched NBCUniversal Checkout with WIREWAX technology. NBCUniversal Checkout connects the interactions within video to the cart on site, allowing a seamless conversion at the point of purchase intent on products across NBC properties. Through the combination of commerce video and the NBCUniversal Checkout’s add-to-cart immediacy, NBC has seen 30% higher conversion rate compared to the average industry benchmark.