Wirewax logo

This is easily the cleanest WIREWAX video ever created. P&G brand, Ariel, built this made for social branching experience to deliver a personalized journey for each viewer. We know we all do laundry differently, so why not account for it? Served across Facebook and Instagram ads, this video became the most engaged ad in the brands history, driving 7X interactions per active viewer.


View engagement rate


Interactions per active viewer


Video play rate

client goals

  • Educate users on product benefits
  • Increase engagement on Facebook Ads and Instagram Ads
  • Deliver equal traffic to affiliate retail links

our solution

  • Branching allowing for choice experience
  • Designed for vertical video
  • Out-performed industry benchmarks for CTR
  • Most engaged ad in the brand’s history