Porsche means performance. Creating an expanded interactive experience with the WIREWAX Studio meant they were able to align on campaign styling without compromising the true nature of the performance-driven Porsche Cayenne experience. Motion-tracking hotspots unveil luxurious product detail, ready to be discovered and explored by every viewer. Elegant overlays featuring a video background gave viewers the full Porsche experience and level of detail they’ve come to expect.
3+
Interactions per viewer on average
9x
Greater interaction rates
16%
Increase in message recall
client goals
- Brand evolution is inevitable. For Porsche, this came in the form of the Cayenne
- Porsche needed a way to show the diversification was a strengthening of their brand, not a separation
- Exploring engagement-dominant content that would deliver attractive and approachable experienced laden with information about the new model
our solution
- Expanded interactive experiences meant they were able to align on campaign styling without compromising
- Clickable hotspots gave power to additional information layered into one single video asset
- Constant capacity for customising meant Porsche was able to remain on-brand with every part of their experience