“Storytellers are literally salivating at the potential that interactive video holds.”
Interactive video has been making headlines for all the right reasons since the start of the year, but the savviest creators have been dancing this dance for a while now and seeing unprecedented engagement from their audiences.
Mega-brand and pop-culture influencer, Nike, saw this such success with their collaboration with Champs Sports, employing a platform-specific experience targeting their exact predetermined consumer-base.
- 6.7 million views
- 22.1 million interactions
- Average 3.3 interactions per viewer
Don’t get left behind with your video content.
The savviest content creators are already using interactive video to push new limits, finding themselves miles ahead of anyone still relying on passive views alone. Read more now on the WIREWAX blog.
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