brand stories, evolved

The multi-award winning leaders in interactive video storytelling.Our CX team builds bespoke, on-brand experiences for any audience.

CX: THE EXPERIENCE MAKERS

A stealth team of creative strategists, graphic and animation designers, creative engineers and producers ready to tackle your project. We are the experience makers.

WINNING AWARDS

webby
bafta
digiday
cannes
clio
creativepool
kidscreen
promax
modeld
campaigntech

marketing

outcome driven experiences

Forbes says we’re exposed to an average of 5,000 advertising messages a day. The data backs interactivity with 32% lift on recall - but more than that - interactive video led storytelling allows your viewer to reach up and explore on their own terms meaning more quality time with your audience.

communications

making video a two way conversation

We’ve helped GE speak to their 300,000 stakeholders with immersive interactive video annual reports through to the US Government and Her Majesty the Queen’s Public Health Service in tackling tough and complex topics like mental health and youth vaping.

actionable storytelling

seamlessly connect to commerce

The retail environment is only ever recreated online with video at the center of it. The medium powerfully connects audiences at an emotional level. Join that creative application with action and you can turn videos that cost money into videos that make money.

capabilities

The makers have the technology, skills, experience and partnerships to deliver premium video experiences in a whole new lane.

  • Creative Strategy and Ideation
  • Filmmaking and video production services
  • User experience Design
  • Creative Technology and Development
  • Metrics Analysis and Live Campaign Support

marketing

outcome driven experiences

Forbes says we’re exposed to an average of 5,000 advertising messages a day. The data backs interactivity with 32% lift on recall - but more than that - interactive video led storytelling allows your viewer to reach up and explore on their own terms meaning more quality time with your audience.

communications

making video a two way conversation

We’ve helped GE speak to their 300,000 stakeholders with immersive interactive video annual reports through to the US Government and Her Majesty the Queen’s Public Health Service in tackling tough and complex topics like mental health and youth vaping.

actionable storytelling

seamlessly connect to commerce

The retail environment is only ever recreated online with video at the center of it. The medium powerfully connects audiences at an emotional level. Join that creative application with action and you can turn videos that cost money into videos that make money.

capabilities

The makers have the technology, skills, experience and partnerships to deliver premium video experiences in a whole new lane.

  • Creative Strategy and Ideation
  • Filmmaking and video production services
  • User experience Design
  • Creative Technology and Development
  • Metrics Analysis and Live Campaign Support

technology & talent

combined to bring you the world leaders in interactive storytelling

Yvonne

Yvonne is executive vice president of the cx team, based in Flatiron, NYC. Yvonne has led creative teams, strategy and direction with everyone from Droga5 to BBDO and at its height, Tumblr. Working closely with the client, partner and wirewax teams - Yvonne is ultimately responsible for taking your vision to the world.

Bea

Bea has over 5 years of hard earned skills bringing interactive experiences to life with partnering brands. Bea leads client partnerships in our American, West Coast office. Prior to wirewax, Bea has led strategic initiatives at millenial publishing giant, Pop Sugar.

Alex

Alex is a true storyteller hailing from the luxury and broadsheet news outlets like the Guardian. He’s brought some of the world's biggest names to interactive video storytelling. Alex leads client partnerships across European, the Middle East, Africa and the United States from our London home.

Justin

Justin is our senior vice president of Global Strategic Partnerships and collaborates with brand and media partners across planet Earth, where he made his name building acclaimed brands like Time Out across Australia, Dubai, New York, Los Angeles and finally London where he landed to take on the Chief Revenue Officer role of the business before joining WIREWAX.

Dana

Dana is the Account Director of cx and the connective tissue working between our global client partnerships teams, product teams and project delivery leaders to position, scope and help execute projects while supporting the success and growth of client partners with interactive video campaigns.

Nathan

Nathan is the Creative Technical Director leading the creative engineering team through the challenges and opportunities of our award winning projects. Hailing from a stellar roster of creative shops like BBDO and Craft Worldwide.

Begun

Begun is the Lead Creative Projects Manager with expertise and experience across video production, digital, design and web delivery of complex, interconnected and evolutionary projects. Daniel is air traffic control for the technology and talent in the team.

Jen

Jen is the cx Creative Director working from sketch concepts through to production shoots and experience design, development and delivery to realize true visions and finesse masterpieces through to the moments of delight for the viewer.

Spencer

Spencer works closely alongside Creative Technical Director, Nate to elegantly execute the cream of delightful digital experiences to viewers. An illustrator and passionate web artist with a flair for animation, you’ll notice every moment created by SpenceyBabes (that’s how we know him) in an experience build.

Wenqi

Wenqi is our newest team member and on deployment to the field as a creative technologist and engineer, working tightly alongside Nate and SpenceyBabes - Wenqi prides on the craft of web experiences with video and is a self-confessed evangelist for interactive video experiences.

Mims

Mims is our QA lead and light of wax life. Managing all outgoing experiences, Mims works with engineering teams to ensure technical assurance and compliance while building and overseeing testing infrastructure and processes... the keys for delivery are only handed over when Mims is cleared.

Poxy

Poxy is part of the WAX OG, Steve Poxson (but, his name’s really Poxy) is one of the most widely and deeply experienced in the team. He’s seen all-nighters on prime time projects through to being at the coal face of some of the most complex builds the technology has ever undertaken. In his role as Creative Brand Director, he works across creative output - including CX, from concept through creative development and execution.

Nicole

Nicole is a principle graphic artist and works with Poxy across the creative output of WAX, including CX. Her works in the CX team have been globally recognized and awarded - she’s positioned at the center of some of the most complex design and user experience undertakings.

Charlie

Charlie is a key leader in the creative team as Director of Animation and Motion Graphics. His expertise run beyond creative and technical implementation into business strategy which has created an incredibly unusual and explosive mix of outcome driven creative direction - animations aren’t just about being pretty.

Ollie

Ollie is our lead animator and content creator working with Charlie to bring projects to life. Ollie has a background in video production and misspent youth in After Effects which brings a unique creative flavor to everything he touches.
HOW WE DO THINGS
1
concept
Work to your experience concept or have the cx leaders put together thought-starters.
2
produce
From wireframes to storyboards of experience design, with the added option of working with our award-winning filmmakers.
3
engineer
Our creative engineering team, led by Nate, work with pixel level detail to make a video into an experience.
4
deliver
Use your player or our player, social placement, advertising platforms.
5
measure
Understand, analyze, and act upon layer upon layer of new, powerful data.
Earl Adams
Account Director, FCB New York
"Working with Wirewax is a great pleasure. In addition to delivering cutting-edge creative and immersive technology, they are an incredibly responsive team. Wirewax delivered a great educational and immersive experience that’s driving great results and has thrilled our client. I definitely look forward to working with Wirewax again!"
Earl Adams
Account Director, FCB New York
"Working with Wirewax is a great pleasure. In addition to delivering cutting-edge creative and immersive technology, they are an incredibly responsive team. Wirewax delivered a great educational and immersive experience that’s driving great results and has thrilled our client. I definitely look forward to working with Wirewax again!"

it's time to evolve