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Distribution Your Creative

A guide to getting your WIREWAX video out there.


Operated Webpages


Operated Webpages


Your owned & operated webpages

Your video can be embedded on your own webpages, blogs and media channels using a number of methods.

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Standard WIREWAX iframe
In the WIREWAX Studio 'Publish Settings' you can grab your video’s iframe script to drop into your own webpage.

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Wordpress Pages
Use the embed.ly plugin and wrap your iframe as above.

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JavaScript Embed Code
We understand some users can only embed using a JavaScript code package rather than an iframe. Please speak with your WIREWAX representative about providing you with a JavaScript option.

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CMS
Some of our clients have restrictive CMS systems - speak to the team about how to best integrate your videos.

Paid Media


Paid Media


Paid media channels

Distribution Paid Media

VAST / VPAID ad units

EXAMPLE VAST TAG

Display ads

SEE EXAMPLE

Pre-roll / In-stream/ Outstream ads

Partners

Social


Social


Social

Distribution Social

Use WIREWAX in Facebook’s Instant Articles (for mobile) using the iframe described above. Use WIREWAX in Facebook featured tabs (for desktop) using woobox.com. Include the Facebook metatags in your webpage so links in Facebook appear with an image, title and text. Note: WIREWAX will not appear in the Facebook feed or Facebook Canvas formats like native Facebook videos.

YouTube doesn’t have support for rich media formats so your WIREWAX video will not be displayed on a YouTube watch page. You can use YouTube as a host using our YouTube player wrapper so you will still accumulate vanity views on your YouTube video from all you WIREWAX views. Your video can also be embedded into YouTube masthead ad units (desktop only).

WIREWAX is whitelisted to embed the interactive experience into the Twitter Player Card. The WIREWAX video will appear in the tweet itself on desktop and mobile. Note: to embed through the publisher’s own Twitter account, they must gain Player Card approval from Twitter.

WIREWAX is an official Snapchat partner as interactive video partner. Videos can be used inside Snapchat through Snap Ads Web View. Use the WIREWAX iframe as described above. For portrait, square or non-16:9 video aspect ratios speak with your WIREWAX representative.

LEARN MORE

Videos can be used inside Instagram through Ads Web View. Use the WIREWAX iframe as described above. For portrait, square or non-16:9 video aspect ratios speak with your WIREWAX representative.

LEARN MORE

Use the iframe embed code described above.

SEE EXAMPLE

Direct Media


Direct Media


 

Direct media & publisher channels

Use WIREWAX’s network of media and publisher channels to promote and seed your video. Speak to the team about leveraging any of our publishers partners.

 
 
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