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Pepe Jeans
When you're a global brand you still want to have the personal touch.

Pepe Jeans, who distribute in 9 different countries and languages around the world, wanted just that.

So, having dipped their toe into shoppable video with wireWAX for their Autumn/Winter ‘12 collection, they decided their Spring/Summer '13 video could provide so much more for the viewer/shopper. They upgraded their customization package and got connected... connected to their e-commerce system.

So when a viewer clicks on the 'click to shop' wireWAX tag, the subsequent wireWAX product overlay made a dynamic call for live product information. Information that was tailored to the viewer's location and language.

It’s the same video, but when your viewer is in Paris, France - they'll get those Euro coins and of course take your viewer through to the French store. Oh and of course, if that product's gone out of stock - it's automatically removed from the list. Simple, useful and relevant technology that creates a better experience and higher conversion.

+ Flexible customisations built allowing one video to serve audiences the world over, as if it was just for them

+ Video featured on Pepe Jeans destination site as well as YouTube, as part of the approved wireWAX gadget

+ Some 45% of the audience were getting involved and once interacting, they just kept on going with an average of 3 clicks in total

In a homogenous video market sometimes you just need a way to capture your audience, grab them by the ears and wow them with your content.

One of the world's largest broadcasters, the BBC wanted to do just that with their third use of the wireWAX platform.

The enormously popular series Sherlock was approaching season 3; and with its stars now reaching global acclaim the trailer needed to stay short and shareable. But, they wanted wireWAX to tempt investigative intrigue with new audiences, they wanted curious viewers to lean-forward and delve into the elementary world of Sherlock and his ever loyal companion, Watson.

To do that, they chose a wireWAX tag that called-out directly to the audience. Clickable titles swept across the screen as the viewers' eyes were drawn by an illuminating target that responded to mouse hover. Those keen enough to click (or touch in the mobile/tablet world) were drawn into a world of exploration.

Once the viewer entered the embedded content, exclusive pictures prompted questions on storylines and alluding video-in-video clips from upcoming episodes - pointed to what could be. The experience counted more than 6 million interactions in the embedded content, a striking testament to the mainstream appeal of interactivity. But, perhaps the smoking gun in this tale was the mastery of the BBC and their agency, Red Bee Media in creating a hidden hotspot. Find it on Sherlock's gravestone (a reminder of how season 2's cliffhanger finished) and entering a secret code (051113) - embedded elsewhere in the trailer - presented a selection of secret and socially sought-after extras, including behind the scenes interviews with the cast and writers.

This extra touch motivated 8% of the audience who found it to shout aloud and in droves on forums and social platforms, creating only more virality for what would otherwise have been 'another trailer'.

+ 220% interaction rate 1.2 million interactions from the first half-a-million viewers

+ 4.21 minutes average viewing session from 1 minute trailer - quadrupling engagement

+ The whole experience travelled into 30,000 tweets and hundreds of thousands of facebook posts on first night of release

+ Over 6 million actions within the embedded content, where viewers could access even more photos and video.

+ Global, mainstream audience reached, boosting anticipation and sales of a major BBC Worldwide property.

SSENSE used wireWAX to put themselves on the map.

Creating a real story, SSENSE collaborated with Iggy Azalea, FKi and Diplo to produce the world's first shoppable music video. The experience, which delivered 31% of interactions through to the store pages on combined art and commerce in a whole new way.

The concept of aspirational artists in the music industry and compelling fashion is nothing new - wireWAX simply connected the dots.

With a strong call-to-action, an 'S' tag appeared next to clothing the viewer could buy today. Rolling over, it expanded to suggest you could 'SHOP THIS LOOK'. The audience didn't need much convincing with 1.3 interactions for every single view.

When the overlay appeared - on that viewer's motivation - they were shown a complete product panel of the look they could achieve. With simple SSENSE style the overlay effortlessly converted tens of thousands of $'s for the fledgling Canadian store.

What's more, it's audience turned up for free. In a world of paid media and low interactions, it was a clear sign to the value of the view where making a simple but effective press story around the shoppable music video concept garnered more than 6,000 high profile websites like MTV Style, right through to Ryan Seacrest's blog to feature and embed the video, with the shoppability in every location the video appeared. Earned media has never worked so hard.

+ 31% click-through to store

+ Trended #1 on Twitter in US

+ Making a story of it generated 6,000 high profile embeds of the video - essentially free publicity