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High-end menswear retailer 'Oki-Ni', which celebrates its tenth birthday this year and works with a wide range of established brands and progressive designers, recently produced 'The Game' - a taggable video providing their audience with an innovative new way of purchasing their favourite Oki-Ni products.

no. viewers clicking through to buy page
The video, which created an exciting opportunity for Oki-Ni by allowing commerce to take place across the web and outwith the brand's website for the first time, was shot to resemble an interactive 'look-book', with motion-tracking hotspots added, allowing users to click on the models and shop their looks through the Oki-Ni website.

Pete Hellyer, creative manager at Oki-Ni said,

"the fully-shoppable wireWAX video produced by Antony Crook gave us the unique opportunity to expand our consumer base and interact with them in a way which up until now was not possible. The video, which was able to be embedded across a number of websites, gave us the chance to spread our brand message in an exciting and revolutionary new way and we were delighted to be able to work with wireWAX on this project."

no. fashion blogs with actionable e-commerce in video
To date, the digital coverage and click-through rates from the video have been impressive. Currently, it has been embedded in around 350 separate locations across leading fashion blogs and achieved a remarkably high click-through rate of 58% from video to product purchase page.

In essence, 'The Game' represents a major step forward in terms of creative and interactive web-based fashion retailing.

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